“Non Smokers , Light Smokers and Heavy Smokers- Attitude towards Statutory Warning“ –
Authors : P G Krishnan Iyer & Dr N K Chadha, Univ.Of Delhi.
Published By Journal Of Psychological Researches - University of Madras
Volume 29 (1) – Jan 1985
Abstract : Determined the attitude of 20 Non Smokers 20 light smokers and 30 Heavy smokers
towards the statutory warning on , Cigarette Packets,that "Cigarette smoking is injurious to your health".Based on Leo Festinger's (1963)Theory Of Cognitive Dissonance,it was hypothesised that the smokers would have a negative attitude towards the warning. This was not supported. However , the S's attitudw score was co-related to introvert or extrovert personality Traits as measured by Maudesley Personality Inventory.
Originally , was my project work for Diploma in Marketing & sales Management (1983) from Faculty Of Management Studies , University of Delhi