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Kumba Shri, Colombo University, On February 4, 2012
The Expected Knowledge, Neurolinguistic Programming Language, Theory of mind, Knowledge Structures, Knowledge Transfer, Knowledge and Power, A Priori Knowledge, Tamilnadu, Uniformatics, Invariantology, Sivashanmugam, Shcool Development, Indigenous Knowledge, Knowledge Representation and Reasoning (Computer Science), Anthropology of Knowledge, Sociology of Knowledge, Knowledge Management, Innate Principles, Innate order, Innateness, Transformative Communication of Wisdom, Local Wisdom, Collective Wisdom, Wisdom of Solomon, Babylonian Wisdom Literature, Akkadian Literature, History of Religious Concepts, Wisdom (Psychology), Wisdom Traditions, Wisdom Literature, Future of artificial intelligence, Artificial General Intelligence, Collective Intelligence, Crowdsourcing, Open Science, Open Innovation, AI Planning (Artificial Intelligence), Ambient Intelligence AmI (in ), Multiple Intelligences, Competitive Intelligence, Intelligence Studies, Machine Intlligence, Artificial Intelligence, Information Technology and System Integration, System Modeling and Simulation, Dynamic Systems and Control, Integration Technology of Automation Systems, Numerical Analysis and Computational Mathematics, Optimization Technology., Swarm Intelligence, Collective Intelligence, Business Intelligence, Emotional intelligence, Computational Intelligence, Artificial Intelligence, Medical Education, Special Education, Early Childhood Education, Educational Policy, Educational Leadership, Adult Education, Mathematics Education, Distance Education, Sociology of Education, Educational Psychology, Science Education, Educational Research, Higher Education, Educational Technology, Teacher Education, Philosophy Of Psychology, Social Philosophy, Environmental Philosophy, Feminist Philosophy, Philosophy of Technology, Philosophy Of Education, Philosophy of Art, Moral Philosophy, Analytic Philosophy, Ancient Philosophy, Philosophy Of Law, Continental Philosophy, Philosophy Of Language, Philosophy Of Science, Philosophy of Mind, Political Philosophy, Research, Enzymology, Immunology, Semiotics, Semantics, Engineering, Electronics, Biotechnology, Psychology, Education, Anatomy, Physiology, Zoology, Botany, Fluxomics, Proteomics, Genomics, Learning, Teaching, Biophysics, Bioinforamtics, Chemistry, Physics, Metaphysics, Wisdom, Intelligence, and Epistemology
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Le Gartner Group prédit que d’ici 2011, les communautés web influenceront 1/3 de l’ensemble des achats sur Internet et hors Internet, contre 9% en 2008.
Posez-vous la question: lors de vos derniers achats de produits ou services, combien de fois avez-vous fait appel à l’internet ?
L’agence de voyage vous remet une brochure luxueuse vantant votre hôtel réservé dans les Caraïbes. Oui, mais le site TripAdvisor relaie 45 avis négatifs sur 60 concernant la propreté de l’établissement.
Le vendeur de la chaîne de magasin culturel vous fait l’éloge de la dernière TV HD coréenne ? Les internautes du Forum Hardware.fr critiquent la solidité de ce modèle. D’autres, via Twitter, recommandent davantage le concurrent de TV japonaise…
Aujourd’hui, les consommateurs donnent leur avis, font part de leurs comportement d’achat sur internet via les forums spécialisés, les blogs des marques ou les sites d’avis de consommateurs.
C’est donc toute la “connaissance consommateur” ou “Consumer Insight” qui est à réviser. Défini globalement comme “la connaissance qu’a l’entreprise de son client”, le Consumer Insight est donc cette démarche systématique d’analyse du comportement d’achat.
Ce Red Book Consumer Insight fait le point sur les évolutions des pratiques face au développement des médias sociaux et dresse un panorama des sites et outils essentiels à connaître sur internet afin de réussir sa veille Consumer Insight : blogs, forums, réseaux sociaux, sites d’avis, outils de microbloging, sites de tendances.
Sommaire :
Qu’est ce que le Consumer Insight ?
Réussir sa veille « Consumer Insight »
Cas d’application
Le Consumer Insight sur le web
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The Gartner Group predicts that by 2011, web communities affect 1 / 3 of all purchases on the Internet and offline, against 9% in 2008.
Ask yourself: When your last purchases of goods or services, how often did you use the Internet?
The travel agency gives you a brochure showcasing your luxury hotel booked in the Caribbean. Yes, but the relays TripAdvisor site 45 on 60 negative opinions on the cleanliness of the facility.
The seller of chain store culture you praised the latest Korean TV HD? Internet Forum Hardware.fr criticize the strength of this model. Others, via Twitter, recommend further competitor Japanese TV ...
Today, consumers give their opinions, share their buying behavior on the Internet via specialized forums, blogs brands or sites would consumers.
Thus the "knowledge consumer" or "Consumer Insight" which is to be revised. Defined broadly as "knowledge qu'al'entreprise of his client, the Consumer Insight is this systematic approach to analysis of purchasing behavior.
The Red Book Consumer Insight reported on developments in practice towards the development of social media and presents an overview of sites and tools to know about the internet to watch a successful Consumer Insight: blogs, forums, social networks, sites of opinion, tools microbloging, web trends.
Summary:
What is the Consumer Insight?
Successful standby "Consumer Insight"
Case Studies
The Consumer Insight on the Web
