Free Factors Involved In The Creation Of A Holiday Essay Sample
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The tTourism industry servicesincludes holidays that are usually meant for the tourists. In the creation of holiday tourismt marketing, touristss are the main actors because they as they are the ones who are affected directly. A package holiday entails a number of activities that are also regulated stipulated by the laws of the land in each and every state. Such aIt is a tour arranged and well organized by a travel agent, and it includes activities such as transportation, food, and lodging are provided at a given specified price. Tour operators use different contracting methods which are made specifically to serve their customers.
Methods They include:; rack rate, ad-hoc rate, commitment, allocation, free- sale rate or sell and report. The rRack rate is contractual method that is fully associated with accommodating accommodation of tourists and. It includes public payable prices in which the accommodation for accommodation which should be available to the customer at the time of booking. For a tour operator to make a profit he mustshould charge a fee that is at the rack price which makes. It brings about an expensive product which is not more affordable to all. In this type of contractual method, the tour operator does not need a ny the contractual relationship other than the but it depends on the accommodation being available.
The In ad-hoc rate, method involves offering a price that is below the rack price but without room no guaranteed rooms. The tour operators in this case have hold a contract with the agreed- upon price on which is usually below the rack price. In tThis case, the hotel does not assure the customer accommodation, so an individual is required to must organize rooms for them, and . Due to this the operator does not guarantee bookings.
Tour operators also employ the cCommitment contracting method when is another contracting method in which tour operators engage in offering services to their customers. Some It is a proffered method by some tour operators prefer this method as they find because they term it more favorable and desirable to their targeted customers. In this method, the tour operators agree to buy rooms for their clients based on to their ability and capability in accordance withto the financial status of each tour operator. The tour operators agrees or commits themselves to buying a certain number of rooms for the approaching season regardless of how many they can sell in the end; therefore, this . This method is considered to be more risky to the tour operators in comparison with as compared to other available contractual methods as it requires. It can also be termed as the purchasing of bed lots of beds by the tour operators in which they may then be are unable to sell.
Another contracting method, aAllocation is another contracting method in which involves tour operators agreeing to take a certain number of rooms for the whole season. In this method, there is a release date of 21 to 28 days before the arrival. At this point ofthat time, the tour operators can return some rooms that will not be sold and unoccupied by their clients. This method is popular among hotelier and . This method is more preferred by many tour operators because they are not obligated to pay for unsold rooms. . It is the best contractual method because as it does not involve a lot of risks inherent utilizing the other that are experienced in the other methods.
The fFree sale rate or sell- and- report rate is a method that some tour operators like and employngage in it in their day to day activities. In this method, the hotels guarantee accommodation for booking by the tour operators and . In this case the tour operators reports their sales in the due course. The hotel is mandated to must provide the rooms to the tour operator until sucha time as the hotel ion which it has to issues a notice to stop sales of the rooms. In this case, the operator is justable able to purchase only the only the available number of rooms which they can sell to their clients.
Traditional brochures are used to direct and fully pass important information to tourists and. They are designed in a way that to attracts clients. Brochures They have decreased in preference as are not sometimes preferred because other means to pass the same information effectively have in a very effective way has been found as the informational technology technological field develops and grows in use each and every day in the world of tourism. In the past time, tour operators strictly depended upon to traditional brochures; but in in the presentce day,’s websites, videos, and virtual brochures have been developed to provide easy access to information by tourists. In Australia, there is a strong and reliable system which has been established by Jewel Reservation System whichm. These includes the sightseeing, charter, express and roistering which have made touring more easyily and time saving. Tour CMS is also an example of a website that has enhanced touring activities in many countries world-widein the globe. These website blogs by those companies have enabled development, expansion and total growth of tour agencies by increasing theed number of clients and thereby hence enhancing and increasinged profits.
Virtual bBrochures, are also an alternative tofor traditional brochures, . They are more reliable and advanced than traditional brochures. They are Mmore accessible and available to tourists, and they help provide effective information. Brochures such as These brochures include the Thomas Cook brochures are . They are time-saving as compared to traditional brochures.
Tour operators rely onuse different methods of marketing distribution which they rely on a lot. They includinge direct sell, travel agencies, call centers, internet, tele- text, and telephone. Direct sell involves is where by tour operators selling their packages directly to their clients by themselves without relying on the travel agents. By A tour operator who sellings directly to the client, the tour operator offers good value and doesn’t. They also don’t pay commission to travel agents. However, buying It is a good idea to buy packages from a travel agency rather than through direct sell can benefit because an individual client who may end up paying less than the price quoted by quoted price of the tour operator. Also, bBuying holiday packages directly from the tour operator can be problematic is not an easy to go thing because as the package they might may be quiteon specifically tied to a season or on seasons of the holidays.
Travel agencies can beare more effective aend efficient in the provision of services to clients compared to the tour operators themselves. Travel agencies Sometimes they may end up offering lower prices than as compared to the tour operators and. It show s that they care for the clients. These agents charge commission to the tour operators and ; they may also put in place restrictive terms and conditions which are not friendly to the clients.
Call centers do help tour operators to reach their clients more easily; hence, enabling smooth operations as .t They also help direct clients on to the required destinations. However, they They also lead to increase tour operatord expenses by the tour operator due to costs like such as the payment of call bills.
The iInternet has led to the random increase in the self-packaging of holidays. Via the Through internet, tour operators can advertise and market their products effectively; however,. They are also able market their products effectively. uUse of the internet by tour operators has led to increased total expenses for tour operators, as well as having required the and recruitment of increasing numbers of well-skilled morepersonnel. personnel who are well equipped with those skills Tele-text, which enables easier communication withto different clients in at different places at a minimalum cost, . It does not require special skills to text and hence requires no recruitment of more well-skilled personnel; however, . company expenses increase without It also increases the expenses of the company and does not include immediate immediate feedback. On the other hand, the telephone has enabled easy and fast communication withto the clients andthat involve provides immediate feedback. It has led to increaseds consumption of power/ energy and at the same time has increased expenses which leads to the conclusion that conclusive tour operators should embark on modernized ways of modernizing business operations for them to maximize their profits. They should invest more on in technology to reach present for them to be in the presence standards of service delivery so as an operator they can . B y doing all the set our operators who experience an increased growth thrate rate and expansion tooexpansion.
Cooper, C. et al. (1998) Tourism Principles and Practice. Harlow: Longman.
Frost, W. (2004) Travel and Tour Management. Harlow: Pearson.
Holloway, J. C. (2002) The Business of Tourism. Harlow: Prentice Hall.
Lickerish, L. & Jenkins, C. (1997) An Introduction to Tourism. Oxford: Butterworth Heinemann.
Middleton, V.T.C., Fyall, A., Morgan, M. &Ranchhod, A. (2009) Marketing in Travel and Tourism. Oxford: Butterworth Heinemann.
Page, S. J. (2011) Tourism Management: An Introduction. Abingdon: Routledge.
Swarbrooke, J. & Horner, S. (1999) Consumer Behaviour in Tourism. Oxford: Butterworth Heinemann.
Yale, P. (1995) The Business of Tour Operations. Harlow: Longman.
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