Large durable medical equipment and medical supply company
ABSTRACT
Healthcare providers such as medical equipment and medical supply companies face a dynamic and competitive environment. The most loyal customers are usually the customers who make frequent and repeat purchases across a range of services. Thus, developing customer relationships is a very important for repeat customers and maintaining customer loyalty (Essentials of Customer Marketing). As the competition increases and market share becomes tight it is important for the medical equipment and medical supply company to implement the best practices to improve customer loyalty and keep its business profitable.
Contemporary best practices that can help to improve customer loyalty
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