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Large durable medical equipment and medical supply company

ABSTRACT
Healthcare providers such as medical equipment and medical supply companies face a dynamic and competitive environment. The most loyal customers are usually the customers who make frequent and repeat purchases across a range of services. Thus, developing customer relationships is a very important for repeat customers and maintaining customer loyalty (Essentials of Customer Marketing). As the competition increases and market share becomes tight it is important for the medical equipment and medical supply company to implement the best practices to improve customer loyalty and keep its business profitable.
Contemporary best practices that can help to improve customer loyalty Continue reading...

The Process from Consumer Need to Purchase Behavior

Purchases made by a consumer are a part of a complex process of making decisions. The process stems from the consumer’s creations for any decision he or she makes to buy a commodity. There are events that characterize the process prior to and after the actual purchase. The following stages explain the steps involved in the process from the consumer need to purchase behavior:
1. Recognition of the Need or Problem
The identification of the need is the initial process in the process of purchasing. If the consumer does not have a need, then the purchase will be Continue reading...

Dating back to the 1980s, applications of the now well-known marketing mix have seen huge success and several milestones have been achieved. However, as pointed out by Belohlavek (2008), the marketing mix very often targeted marketing efforts on a hypothetical client rather than on a real one. In other words, the marketing mix was the perfect fit in a product-oriented society; today’s market-oriented societies demand a new effort.
This paper aims to evaluate the usefulness of the famed Marketing Mix approach in the rapidly evolving markets of today. Agreeing with the evaluations of Constantinides (2006), it is revealed Continue reading...

1. Developing Pricing strategies
The pricing decision plays a significant role in the success of a company, because price of a product or the service deliver a message regarding quality of the product or service. Some consumers are price sensitive and others focus on quality. in order to develop the pricing strategies the firms set the price objectives, evaluate the product-price relationship, estimate the cost and other limitations associated with the price, analyze the profit potentials, set the initial structure of price, and change the price when required.
Further, the firms can set various pricing strategies such as economic Continue reading...

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Analysis & Comparative Study of Nike Store

In a recent survey held by Brand Keys 2014, 32000 consumers from various industries were surveyed for their favorite brands in different categories to study the brand engagement and emotional loyalty. Among the 45 brands in retail, consumer engagement was highly influenced by emotional engagement, shopping experience and value for their money. Competing with the best brands Nike proved to meet the customer expectations by 91% according to the survey results that was much ahead than any other athletic or sports related brand.
Nike has always been considered an innovative brand due to Continue reading...

Analysis of Singapore Airlines (SIA)Introduction

The company chosen for this paper is Singapore Airlines. The chief reason for selecting this company is high efforts company puts in for ensuring superior customer service. The company has greatly differentiated itself from rest of the airline companies grounded upon exceptional customer service, both on the ground as well as in-flight (Christensen and Askegaard, 2001).

Definition of good customer service

A good customer service is as easy as resolving issues and putting forward resolutions in a quick way (Batey, 2002). It involves overall politeness and pleasantness from ones who show front-lines of the corporation.

Establishing good customer relations and rapport

Good customer relations and rapport are established by offering Continue reading...

The Effects of Negative Word of Mouth towards Consumer Purchase Decision

In the words of McKenna; “Forget about market surveys and analyst reports. Word of mouth is probably the most powerful form of communication in the business world. It can either hurt a company’s reputation, or give it a boost in the market” (McKenna). The effect of negative word of mouth towards consumer purchase decision assumes significance in the context of how consumers react to word-of-mouth communication when deciding on buying something. While numerous researchers have studied the effect of word-of-mouth on consumer behaviour, there are still some contradictions on how negative word-of-mouth has on consumer’s purchasing behavior. Continue reading...

Introduction

Background of the Company
Putzmeister South East Asia Pte Ltd is a subsidiary Company of Putzmeister Group that was founded in Germany and has its headquarters in Aichtal. Putzmeister South East Asia Ct Pte Ltd was established in 1996 with the aim of promoting the sale of Putzmeister products in the larger South East Asia. The company is a well-established company that has over 3000 employees and a large market share of over 680 million euros. The main company’s focus is on parts supply, equipment, service and maintenance of concrete pumping equipment (Backaler, 2014). Putzmeister South Asia is Continue reading...

Introduction

Priceline.com is a company that was founded in 1997 and specializing in assisting its customers to obtain discounts for travel and hotel related purchases. The company over the years has grown to achieve a strategic competitive position in the market. The market in which priceline.com operates is very competitive. The market draws competition from traditional and online sellers of the services that the company offers. Even with competition, the company has managed to compete favorably. This paper seeks to discuss the market in which the company operates, the marketing strategy put in place and the impact marketing strategies have Continue reading...

Executive Summary

The objective of this report is to pursue an exploration of the pricing principle of consumers’ physical handling of goods and products, as an inducement to buy more or pay more at the counter. At the outset, it is imperative to note and understand that there needs to be additional literature and research on the matter. What has complicated the scenario is the factor of digitalization of consumer behavior, despite clues that people actually prefer to shop in-person. Bushong et al. (2010) in their food product experimental study found that their subjects were willing to pay more, when confronted Continue reading...

Consumer Judgments’ Of Authenticity

Introduction
Credibility and authenticity are amongst the top five characteristics to look for in brands for billions of people all over the world. Every consumer wants open and clear communication from brands about how products are produced and created, however, only a few consumers feel that brands are accomplished in this area. The need for directness and authenticity from brands can be put side by side alongside other research, finding that people’s confidence in huge corporations is decreasing, and advertising agencies ail from declined honesty ratings. Due to such occurrences, the lack of confidence consumers tends to major Continue reading...

Introduction

Services marketing require addressing various issues that defines them. Such aspects range from the encounters, personnel involved and the environment to design, among others. In that respect, enhancing customer experience entails addressing the issues in line with their expectations. In that view, the case demonstrates the service marketing theories application. To achieve the objective, the analysis uses a case of a patient's experience in a hospital. (Gabbott & Hogg, 1994)

Analysis

Using relevant services marketing theory to analyse and evaluate the service encounter experienced by the Hoffman family, from their first interaction with the hospital to their departure nine weeks later.

Servuction model

Continue reading...

Introduction

Marketplace involves customers and customers differ from one another in distinct manners. Variation depends greatly on distinct elements such as wants, purchasing attitude, resources, locations and purchasing practices (Ferrell and Hartline, 2005). Through way of segmentation, huge heterogeneous marketplaces are split into smaller sections, which could be handled more resourcefully and efficiently with and services which match well with their exceptional wants (Kerin, 2012). Thus, market segmentation is advantageous for the corporations serving bigger marketplaces (Adcock et. al., 2001). Additionally, the concept of market segmentation basically refers to the procedure of splitting the overall target audience into different customers Continue reading...

PLACE MARKING RUBRIC HERE

Opportunity Analysis for
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MKT103 – Introduction to Marketing

Executive Summary 5

Introduction and Company Background 8
Introduction 8
Company Background 8
Company overview 8
Situation Analysis 10
Market Analysis 10
Macro Environment Analysis 11
Political Analysis 11
Economic Analysis 11
Social Analysis 12
Technological Analysis 12
Legal Analysis 13
Micro Environment Analysis 13
Company Analysis 13
Competitor Analysis 14
Competitive market Summary 15
Consumer Analysis 16
SWOT Analysis 17
Objectives 17
Marketing Objectives 17
Target Market & Positioning 18
Selection of Target Market 18
Positioning Strategy 18
Positioning Attributes 18
Perceptual Map/s 19
Conclusions and Recommendations 20

Reference List 22

Executive Summary
The primary objective of Continue reading...

Executive summary

In any business environment, customer service is crucial. In order to attract more customers, these services need to be improved. Customer service is broadly known as the services provided to customers before, during and after purchasing and using goods and services. To meets customer expectations, there is a need for good customer services. There are always complaints whenever there is a bad customer service. This is a bad indication since it leads to losing of sales. Whenever there is a bad customer service, customers may opt to take their business to a competitor hence facing stiff competition. For a Continue reading...

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Nordstrom Inc. was started as a small shoe shop in Seattle in 1901 by John W Nordstrom and Carl Wallin with $ 13000 that John had earned from a goldmine stake. John had left his home in Switzerland in 1887 with 5 Dollars, to make his fortune in the New York City (“Nordstrom Company History”). He had to struggle for 14 years before he could make a modest beginning as an entrepreneur. The strong customer orientation earned the shoe store a dedicated customer base and enabled the owners to open a second store in 1923. After Continue reading...

Introduction.2

Findings and analyses
Information security3-4
Buyer protection.5
Data protection..6-7
Conclusion.7-8

References.9

Executive Summary This paper is based on Information security, buyer protection and the challenge of data protection as online businesses are concerned. It gives an assessments and strategies to deal with different protection and safety issues experienced by customers and online enterprises.Introduction E-commerce marketing is a modernized strategy that is associated with online advertisement and promotion of products. It also includes customer security and commercial emails. Trading of product and services is carried out through online market that we can also describe as e-commencing. It involves the use of Continue reading...

Introduction

The product under consideration is specialty coffee. Specialty is a unique product both in the United States and international markets. Although competition in the coffee service industry is very stiff, one of its most impressive features is the ever-increasing demand. Interestingly, the same demand still shows immense potential in the mature markets such San Francisco, Portland, Seattle, and many others. The same potential exists in the rest of the United States. A look at the foreign market also reveals a demand structure that calls for further investments and strategic marketing to penetrate the market and get and get a Continue reading...

This paper would discuss the promotional strategies of two renowned companies namely; IKEA and Pottery Barn. IKEA is a Swedish company, and it specializes in selling ready-to-assemble furniture, kitchen appliances, and other home accessories. The unique selling point of IKEA is that the products they offer are of good quality and are available at affordable rates (IKEA 2014). Most companies have to compromise one for the sake of other, but IKEA has been able to stay consistent with providing good quality products at affordable prices. On the other hand, Pottery Barn specialized in providing upscale home furnishings and was Continue reading...

Introduction

For any business to succeed in the contemporary increasingly competitive markets, specifically for the organizations doing business internationally, cultural awareness is one of the imperative factors to master. Cultural factors influence the success potential of the competition. It is imperative to learn about the numerous cultures around the world prior to doing business in other nations. All the nations around the world have their unique cultural backgrounds that determine the consumer behavior, advertising strategy to be used, and branding. Thus, the cultural differences between nations strongly influence the world of business. The differences between national cultures determine the performance Continue reading...