Ethos Essays Samples That Help You Write Better, Faster & with Gusto

Cultural image is associated with the norm that primarily determines ethical right to public speech in terms of ethos, logos, pathos. Belief is one of the broad categories of classical rhetoric, the exact boundaries of which is almost impossible to establish. The ethos, logos and pathos are core functions of speech, which, in turn, may lead to logical fallacies.
The concept of the logos assumes means of persuasion that operate the reason. Thus, Aristotle’s rhetoric is generally considered as logos primarily because of the logical and analytical tools of persuasion that were given a prominent place. The main Continue reading...

Many events led up to the tragic events taking place on Kent State’s Ohio campus May 4, 1970. Many believe what the police and the Ohio National Guard did there was brutal and unfair, while others think it was justified. It is understood that protestors were warned their efforts to rally peacefully were against the rules and they were told to disperse. However, many were not willing to comply with the order because they believe their cause was just and true. Still, once the Ohio guardsmen approached them, protestors began shouting and throwing rocks at the guardsmen’s Continue reading...

Official Coca-Cola "Big Game" Commercial 2015

Thematically, Coca-Cola's "Big Game" is an online advertisement employing a highly successful Happiness campaign in recent years (Coca-Cola). Rhetorically, "Big Game" deploys components of ethos, pathos and logos as part of advertising effort. This analysis aims to explore rhetorical devices of mainly pathos, logos and ethos deployed by Coca-Cola.
For pathos, users / viewers are bombarded by common negative words and/or expressions "I hate u, "HATE," "you're a stupid" and "loser". This is combined by a rich visual composition of emoticons, screaming or growling faces. Through an initial sequence of negative effects, advertisement's tone is set only to be Continue reading...

The World Wildlife Fund (WWF) has, at its disposal, the global ecosystem, which is the ecological unit the Fund may utilize in its campaigns. WWF’s limited resources and, sometimes, inadequate funds are the peak issues, along with the fact that people on the earth cannot stop the time. Nevertheless, the Fund is doing its best to focus on a handful of Global Initiatives. The image of endangered species - three polar bears - is made in the form of the graffiti as pure vandalism, the imagery associated with unruly youth in run-down, crime-ridden areas. The promt is that Continue reading...

The art of persuasion, or rhetoric, has always been a topic of great interest and study by many throughout history. Its origins basically begin with Aristotle, around the fourth century B.C.E., as he wrote down and described the basic rhetorical tools in use. Rhetoric’s importance cannot be denied in a world where everyone tries to make their case and interpret the facts. For this reason, rhetoric is something that should be studied in detail in order to better analyze what is going on in speeches and any attempt to persuade. Most experts agree that rhetoric has three main Continue reading...

Steve Jobs’ commencement address to Stanford University students was iconic; he only needed to use one mode of persuasion. His approach to rhetoric was primarily in pathos conveyed as anecdotes which were a call to action for these students. Steve Jobs was an excellent presenter and visionary leader and was able to sell products from all three companies that he built: Apple, Pixar and Nexus. However, within this speech he was not selling a product, he was selling himself. In the commencement address Jobs stylized his rhetoric by using many different rhetorical devices particularly epistrophe, anapostrophe, hypophora and kairos Continue reading...

Recently we have seen highly differing views on what causes gun violence and a common target has been action-based videogames. Some people believe that they cause violent behavior or at the very least desensitize people to it; in contrast other authors state that video games cannot be blamed as the main cause of violent behavior among our society today. Kristin Bezio wrote an opinion piece entitled “don’t blame video games for America’s gun violence” and John Sanbonmatsu wrote a contrasting article entitled “Gabrielle Gifford and NRA are both right about one thing: US culture of violence” both Continue reading...

Introduction

This paper is a summary and analysis of Martin Luther King’s “Letter from Birmingham Jail” that was written on April 16th in the year 1963. Martin Luther wrote the letter in the Birmingham jail, where he was confined, after organizing and taking part in the nonviolent demonstrations against segregation. The letter was written with the primary objective of defending the nonviolent resistance strategy employed by the African American to fight racism. The paper mainly analyzes Martin Luther’s use of persuasion through the Rhetorical Triangle. Eemeren (19) defines rhetoric as the art of effective use of language in Continue reading...

The digital highlighter is a revolutionary digital pen that works like a new age pen, with more abilities than any other digital / manual pen the world over. This pen offers users effective ways of using their computers, note taking, highlighting and other beneficial applications. Going by the brand name Scantron X2, the pen is produced by a group of students for students. Like the slogans says, ‘cuts study time in half,’ the pen makes study time easy, without a student having to go back and forth to make notes on paper or note-pad. It also provides additional services Continue reading...

Abstract

Rhetoric in an argument consists of appeals to one’s logos, or logic, ethos, or ethics, and pathos, or emotions. When combined, and used correctly, these tools can create an impenetrable argument. When used incorrectly, the argument collapses in on itself like a dying star. Rush Holt’s article concerning American’s learning foreign language engages all three facets of rhetoric in an attempt to convince readers of how important being bilingual, or trilingual is in today’s world. While he asserts logic accurately, earning himself a great deal of credibility, his article flails as he attempts to appeal Continue reading...

The turbulent sixties saw the rise of Martin Luther King as the champion of civil liberties and an eloquent speaker. He had borrowed the concept of non-violent resistance from Mahatma Gandhi and civil disobedience from Henry Thoreau. King was a source of inspiration to millions of people within the United States and thousands of tormented souls across the globe. Martin Luther King delivered his most revered speech from the steps of Lincoln Memorial calling for the end of racial prejudice and social inequality. He was addressing a quarter a million civil rights supporters during the 1963 Washington march. Martin Continue reading...

“I Have a Dream Speech” Rhetorical Analysis

On August 28, 1963, Martin Luther King Jr. delivered one of the most memorable speeches of all time on the steps of the Lincoln Memorial, his “I Have a Dream” speech. Entrenched in the Civil Rights battles of the 60’s, this speech has since become arguably the most notable and influential Civil Rights speech in American history. Timed in accordance with the 100 year anniversary of the Emancipation Proclamation, King gave this speech as part of the March on Washington for Jobs and Freedom rally. It brought together the nation’s most prominent leaders of the civil rights Continue reading...

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Write-Up of Rhetorical Choices in Multimodal Project

Introduction
This multimodal project has advertised Yawkey Boys and Girls Club, an after-school club based in Boston, Massachusetts, using two modes: a Prezi presentation and brochure. This write-up provides further explanations on the rationale behind the use of said advertising modes, alongside discussions on the rhetorical appeals used: ethos, pathos, logos and kairos.

Prezi Presentation
Using a Prezi presentation to promote Yawkey Boys and Girls Club effectively reaches the very audience it aims to target: children and prospective employees. There is an understanding that children spend a lot of time on the Internet, presumably both for educational Continue reading...

The “I Have a Dream Speech” is one of the most important and memorable speeches in American history. Delivered on August 28, 1963, Martin Luther King Jr. brought national focus to the civil rights movement by giving this speech on the steps of the Lincoln memorial. This speech was given on the 100 year anniversary of the Emancipation Proclamation, signed by President Lincoln, which gives the actual location of speech historical significance. However, despite the reason the speech was given in the context of the 1960’s civil rights movement, and the tie to President Lincoln, the speech is Continue reading...

Olay Cleanser Review

Olay’s Elements of Persuasion
Olay is known in the beauty industry for the freshness of their products, and with their new Olay Pore Minimizing Scrub Ad, they are proving they know what they are doing in the marketing world too. The overall message that they are trying to come across to the audience works due to an even amount of logos, pathos, and ethos used. In this campaign, Olay is trying to convince the audience, predominantly women, that not only will their product remove one’s make up but also that it will minimize their pores. When an Continue reading...

In light of the fast depletion of sea fish and other associated plant and animal species being promoted on a large scale by man’s ruthless means of treating the marine ecosystem, Greenpeace has started its responsible campaign of protecting the ecosystem from man. The advertisement with a visual showing artificial breathing aids installed in the deep sea along with an appeal to the public to go on breathing normally since after all they are fortunately not fish sends a deep and touching appeal directly to the hearts of the audience. The audience the advertisement focuses comprise of industries Continue reading...

English

Thesis Statement
1. A casual look at the ‘four-wheeled defibrillator’ advertisement drives one’s adrenalin. It is not only the picture of the car and the caption ‘Love. It’s what makes a Subaru, a Subaru,’ that makes for a compelling look, but what is stated between the photo and the caption that makes one’s head go dizzy. There is a definite target audience that the advertisement strikes with venom; for a car that comes with good value for money should impress the adventurous. Published in January 2011 issue of Car 101 magazine, Subaru, by including such alluring Continue reading...

The article Why Police Body Cameras Would Work by Mark O’Mara ideally posits that equipping the police with body cameras is essential for enhancing the effectiveness of law enforcement. The author uses the literal piece to accentuate on the need to support President Obama’s pledge to “procure body cameras and training for up to 50,000 police officers” (O’Mara). The author’s argument is motivated by recent events in the US where a Policeman was found innocent after committing murder through a chokehold that was filmed by a member of the public. It is such scenarios Continue reading...

Ethos, Pathos, and Logos

The PowerPoint document starts by describing three rhetorical strategies: Ethos, Pathos, and Logos. According to this document, Rhetoric is the art of using language to persuade others. Ethos is a method for speakers or authors to persuade the listener or reader that they are trustworthy and what they say is true. The document then gives three example of advertisements one of which is inviting the reader to purchase its products online and the other is persuading the reader that its service is convenient. The document then goes on explaining what logos is; (appeal based on logic or reason.) and Continue reading...

Public oratory skills continue to permeate our daily life. From political to religious and academic circles, public speaking occupies a central position in public communication. Public speaking helps people to put forward ideas, and enhance social change within particular social circles. As such, an inquiry into the art of public speaking is a step in the right direction. The credibility of the speaker is crucial for the realization of the intended goal of a speech.

Brief description of Malala’s speech

The preliminary part of Malala’s speech demonstrates decorum of respect for the delegates. Malala began her speech by saluting the main guests, thus Continue reading...