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Strategic Marketing Process

10.2.2015

The aim of the paper is to describe the strategic marketing process and its three key phases of planning, implementation, and control. While going through the key strategic marketing process steps, the paper addresses key topics such as importance of market segmentation and its impact on customer loyalty. Strategic Marketing Process The process of strategic marketing refers to the way in which an organization plans to put together its major objectives, targets, plans and choices into a unified and organized whole . Planning, implementation and control are the key steps of the strategic marketing process. In order to gain Continue reading...

The fabric vendor unbuttoned a silk blouse, making no effort to shield her large breasts, which were a few shades lighter than her face (22). Small Claire lost her mother when she was a small a girl. She needs someone to take care of her. Her father Nozias finds a fabric vendor. She woman is impersonalized to show the importance of action rather than person. Surrounding her was dazzling glow. It was as though her patch of the sea were being lit from below (33). This moment shows that Claire is in the center of the action. Also, it Continue reading...