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Introduction:

This group is the most terrorizing group in the world in the present day scenario. They have resorted to inhuman practices and war crimes which are condemned all over the world. They have gained notoriety by capturing city of Mosul. But, no matter how they operate, like all organizations they have propaganda and goals to achieve. Therefore, it becomes very imperative to understand their objectives and act accordingly to control their growth. This group had a very humble beginning in the year 1999 when it was started by Abu Musab al-Zarqawi. It initially was called ‘Jamaat al-Tawhid wal Jihad’. Continue reading...

Digital media platforms offer the most accessible communications channel for fans. The majority of fans have readily embraced the use of digital media platforms. With the traditional media decline, digital media platform is increasingly becoming significant and offer institutions the chance to make news, and at the same time, managing shared messages. Digital media platforms, as a marketing strategy can help institutions to promote its degree of community engagement, boost participation levels, as well as improve sustainability over time through novel income streams (Stradtman 2012). Digital media platforms also offer a means through which fans can connect with one Continue reading...