The Chocoholic Company is located in Central Colorado City and works in the food industry, specializing in manufacturing various kinds of candy, sweets, chocolates, cakes and other confectionery. Market segment, at which the object aims, is retail confectionery, chocolate products wholesale, production of cocoa, chocolate. This market is designed to provide natural (physiological) needs of people with food. According to Maslow pyramid, they relate to the primary needs.
The company has chosen a strategy of growth, particularly focused on deepening into the market and developing a new product. The strategy of movement in the market is consumer-oriented and is
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