Free Essays on Confectionery to Get Inspired & Learn by Example

The Chocoholic Company is located in Central Colorado City and works in the food industry, specializing in manufacturing various kinds of candy, sweets, chocolates, cakes and other confectionery. Market segment, at which the object aims, is retail confectionery, chocolate products wholesale, production of cocoa, chocolate. This market is designed to provide natural (physiological) needs of people with food. According to Maslow pyramid, they relate to the primary needs.
The company has chosen a strategy of growth, particularly focused on deepening into the market and developing a new product. The strategy of movement in the market is consumer-oriented and is Continue reading...

PLACE MARKING RUBRIC HERE

Opportunity Analysis for
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MKT103 – Introduction to Marketing

Executive Summary 5

Introduction and Company Background 8
Introduction 8
Company Background 8
Company overview 8
Situation Analysis 10
Market Analysis 10
Macro Environment Analysis 11
Political Analysis 11
Economic Analysis 11
Social Analysis 12
Technological Analysis 12
Legal Analysis 13
Micro Environment Analysis 13
Company Analysis 13
Competitor Analysis 14
Competitive market Summary 15
Consumer Analysis 16
SWOT Analysis 17
Objectives 17
Marketing Objectives 17
Target Market & Positioning 18
Selection of Target Market 18
Positioning Strategy 18
Positioning Attributes 18
Perceptual Map/s 19
Conclusions and Recommendations 20

Reference List 22

Executive Summary
The primary objective of Continue reading...

A Shop Selling Healthy Ice Cream for People with Diabetes in Dubai

In Partial Fulfilment of the Requirements in

Introduction 3

Literature Review 3
1. Integration of the Business in the Market and Potential Success 3
2. Establishing the Need for the Business 4
3. Benefits of the Initiative 5

Methods 5

Results and Discussion 5
Legal Structure, Organisational Structure, and Marketing Plan 8
1. Legal and Organisational Structure 8
2. Marketing Plan 9
Conclusion 9

Reference List 10

Introduction
The proposed business is an ice cream shop that would sell healthy products for people with diabetes. The name of the proposed business is “DiabetICE Cream”. The main goal of the proposed business venture is to address a Continue reading...