A distribution channel denotes the network of organizations or persons taking part in moving a product from a producer to the ultimate end user (Strydom, 2004). As an emergency service agency, it is appropriate to use multi-level network companies, with independent distributors’ representatives and organization. Multi-level distribution channel uses independent distributors’ representatives (individuals), or companies depending on the nature of the emergency. Independent distributors or companies are entrusted with the work of ensuring the end users get the services or products within the required period.
Prioritization of the distribution channels agency uses are based on the nature of the
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