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Chateau Margaux: Launching the Third Wine

Corrine Mentzelopoulos and the management team of Chateau Margaux were at cross roads in choosing the right marketing strategy in the launching of their Third Wine. The team has seen tremendous success in the introduction of the first and second wines with their strategic marketing plan and the business insight of the local merchants of Bordeaux. The Third Wine, however, tasted exquisitely, that it made them ponder on a better strategy to best introduce the produce in the market. Traditionally, Mentzelopoulos and her team are undoubtedly successful in exclusively distributing to the négociants; however it is their goal Continue reading...

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In all of his epistles to the churches, Paul saluted the leaders but dedicated most of his work to the church addressing the entire congregation more frequently than he clergy. For instance, despite the numerous mistakes the church and Corinth made, he addressed the congregation rather than the leaders. He solved the issue of the division by directing them to Christ as the most important leader and focus of Christianity rather than the Apollo or him. This paper is a detail exploration of the essence of Pauline leadership and theory, as it can be applied in modern Continue reading...