Introduction
Every aspect of the advertisement shows several matters that are prevailing in the present and past society. The sociological concepts such as gender, status, socio-economic class, gender stereotype, role, race, and the methods of advertisement of product indicates the social concerns as well as problems of people that they face in their social lives. In this paper, ten ads, which include the ads of Dove, Matrimonial contents, Kenwood Chef Machine, Everyday tea whitener, Smirnoff vodka, Maybelline lipstick, Supreme Tea, leap pad, Liz Claiborne clothing, and Play castle , in light of the sociological perspectives and theories are described in detail.
Dove Advertisement in Light of Sociological Concepts
