Introduction
Marketplace involves customers and customers differ from one another in distinct manners. Variation depends greatly on distinct elements such as wants, purchasing attitude, resources, locations and purchasing practices (Ferrell and Hartline, 2005). Through way of segmentation, huge heterogeneous marketplaces are split into smaller sections, which could be handled more resourcefully and efficiently with and services which match well with their exceptional wants (Kerin, 2012). Thus, market segmentation is advantageous for the corporations serving bigger marketplaces (Adcock et. al., 2001). Additionally, the concept of market segmentation basically refers to the procedure of splitting the overall target audience into different customers Continue reading...
