The publishing industry has experience a slump in the sale of magazines due to the popularity of other platforms such as the internet. However, magazines that are targeted towards the female niche in issues of health and fitness have shown a resiliency. In fact, these magazines have reported increased circulation, sales and profits from advertising. The penetration rate of these magazines collaborate the premise. For instance, magazines targeting girls aged 15 to 17 years have a penetration of 80% while those targeting women aged 18 to 24 years have the highest penetration at 92%. These attractive statistics are due Continue reading...