Gillette has for decades been recognized for its creativity in both product development and marketing strategy. For this reason, Gillette has been able to remain highly competitive and is a global leader in the razor and blade industry. The renowned razor and blades company comprises majority of the industry’s market share. Gillette was established in 1901 by King.C.Gillette it significantly altered personal hygiene and grooming with new inventions such as the safety razor. The company dominated the razor and blade industry until 1962 when serious competition started. Other competitors such as Wilkinson Sword joined the industry when they Continue reading...