Sports at colleges are not only an entertainment and camaraderie arena in which students, parents and professional sports scouts follow closely but are also a major source of revenue. According to a recent audited financial statement issued recently (Strachan), NCCA almost hit 1 USD billion at USD 989 million for FY2014. This is a sum which practically exceeds revenues achieved in smaller countries from major sources of income. Interestingly, NCAA revenue is, mainly, derived from marketing, advertising and sales sources, all of which promote popular student athletes on campus, TV (particularly giants such as ESPN) and on on-demand platforms. Continue reading...