In-Basket Exercise
Customer relationship management can be defined as the strategies, technologies as well as practices that are used by companies to record, evaluate, and manage customer interactions with a main aim of driving sales growth through enriching and deepening relationships with the existing customer base. To achieve this successfully the company’s sales force must be well equipped with the knowledge and resources that will enable the company retain its customers as well as attract new ones.
Give the sales team a high level of flexibility that will enable them meet uncommon client requests. Create a sales culture that supports Continue reading...