Ans-1
The differentiation strategy implies that the product must differentiated by a specific method which otherwise have similar features as that of the competitor products. Harley Davidson has employed the same differentiation strategy in their product mix and has glorified its products by means of distinctive designs and interactive models. Harley Davidson is an established brand in the United States with the history of hundred years of operations. The impressive performance and iconic operations of the company have made its products a synonym with quality. The company at present is working with more than 30 models each having its distinctive Continue reading...
