There are five stages in consumer decision process, they include; Problem/Need Recognition a purchase cannot take place without the recognition of the need. Information Search it involves buyer’s effort to search internal and external business environments to identify what product to buy. Evaluation of Alternatives among the products that will best suit customer needs. Purchase Decision on what consumer has finally decided to buy. Post-Purchase Behavior based on consumer experience on product use . Consumer recognizes his/her need through various ways they include for instance thirst stimulates the need for water, advertising campaigns on a property could cause a Continue reading...