Strengths of any organization refers to internal positive elements that facilitate the growth of organization and provide it competitive advantage. Under Armour’s major strengths are:
Good leadership enables Under Armour to form effective marketing strategy and developed products that are appreciated by athletes and other target customers.
Continuous growth and increase in sales provided strong financial position to the U. A (Ashworth, 2012).
Strong brand name helps in attracting new customers. U.A. achieved respect and recognition by delivering innovative quality products to the customers and providing customer satisfaction (Under Armour, 2015).
Wide range of innovative and quality products allowed company to deliver customer satisfaction and retain loyal customer base.
U.A. is also able to sign contracts Continue reading...