If there is an aspect that a prospective company should never overlook is the aspect of seeking to expand the market to the international platform. Globalization has wiped out the national and cultural boundaries, and thus reducing the world into a single marketplace. Mrak (2010) asserts that with globalization, businesses have been exposed to a plethora of marketing opportunities across the world. Furthermore, the uninterrupted advancement in technology being experienced throughout the world has facilitated the capabilities the opportunities of international markets. For instance, air travel and the advent of the internet have eased global communication and thus the Continue reading...