Principles of Marketing
Question 1 This question is about the needs, wants and demands of the person or individual. It indicted to create unnecessary needs, wants and demands. As being a marketer, it is recognized that needs are known as a feeling whereas want is measured as a product which only satisfy the feeling (need). On the other hand, demand illustrates the persons wish that he or she wants to have. For example, an individual need a transport, the want is Ferrari, whereas the demand is whether they can afford it or not. According to Roberts, Dant and Lim (2015:38), the needs Continue reading...