New City Home city care is a private home health company offering nursing care and therapy services to the elderly residents of medium-sized Midwestern city. This plan is an executive summary of the marketing plan for Home city care, and provides a detailed summary of the company’s historical trends and current strategic plans, demographic data, market place analysis including competition, models and best practices for reaching the target audience, recommendations, the actual plan and best practices for implementing it and the tools of evaluating and adapting the plan as discussed here under;
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