introduction
Creative brief is the base of any marketing or advertising campaign. It acts as a treasure map for the creative that they follow to discover golden ideas. Creative brief helps everyone in the organization to better understand and reinforce the aims of a company’s public communications, including advertising and public relations campaigns. The creative brief extracts the clients’ demands and condenses them, tests the samples, and devises communication tools accordingly. It is used to guide the marketing staff regarding the aims, targets, and strategies to be followed to achieve specific goals. For Apple and Volvo, it is
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