Product Packaging – Tropicana Orange Juice
Tropicana juice packaging was redesigned in 2009 and the brand lost more than 20 million dollars in sales loss, and several complaints from consumers. The key things I learnt about packaging are the Brand awareness, Positioning, and Value Propositions. Brand awareness, sub-brand awareness, and value propositions that provide more information about the product helps consumers make purchase decisions easily.
Product Packaging - Perdue Farms
The new packaging of Perdue farms uses visual metaphor communicating the brand positioning rather than using text on the packaging. The idea of using visual metaphor is excellent as brand positioning is about brand at its core. Examples of brand Continue reading...