Packaging Essays Samples That Help You Write Better, Faster & with Gusto

Product Packaging – Tropicana Orange Juice

Tropicana juice packaging was redesigned in 2009 and the brand lost more than 20 million dollars in sales loss, and several complaints from consumers. The key things I learnt about packaging are the Brand awareness, Positioning, and Value Propositions. Brand awareness, sub-brand awareness, and value propositions that provide more information about the product helps consumers make purchase decisions easily.

Product Packaging - Perdue Farms

The new packaging of Perdue farms uses visual metaphor communicating the brand positioning rather than using text on the packaging. The idea of using visual metaphor is excellent as brand positioning is about brand at its core. Examples of brand Continue reading...

Coca-Cola can

Product Protection:
The can is made of aluminum which does not rust, soak or allow watering materials to pass through it. These facts prevent the coke in the can from spillage or contamination with impurities from outside the can. Additionally, packaging protects the coke from loosing its taste by preventing carbon dioxide gas from escaping. This keeps the product fresh and flavored.2. Attention:
The packaging is well label and the colors are well visible from a far distance. Hence, the consumers can not fail to notice the product (Singh et al., 2012). On the other hand, the packaging is Continue reading...

At the beginning of the eighties, major companies that necessitated packaging for their products saw the advantage of using aluminum instead of steel as cans, because aluminum was much lighter, reducing the transportation and the production costs (Bradley, 2011). The can industry shaped around this trend, with many companies activating in this field reorganizing and diversifying their businesses. For Crown Cork & Seal (CC&S), the advent of aluminum in the metal packaging industry represented an opportunity to produce major changes, which allowed the company to continue existing.
As CC&S was confronting the bankruptcy, John F. Connelly stepped in and changed Continue reading...

Sustainable Business Development: Computers, the Environment and Sustainability Management

Introduction: Background Information
Computers are electronic devices which were invented for storing and processing of data in binary form (Gerdes, 201, p. 57). These devices have revolutionized the world as we know it enabling us to make further advancements in other areas. Today, computers can be found in 1 out of every four households all over the world. The wide spread manufacture and use of computers has however increased the pollution effects of this device.
Computers are a source of environmental degradation right from the point of acquisition of raw materials, manufacturing to how they are disposed. A desktop Continue reading...

It is widely accepted that a sufficient food and water consumption is an integral part of living and health promotion. Food safety and quality are therefore considered to be a major concern for food manufacturers, policy makers and general public. Although there is a significant progress in advisory labelling practice, undeclared allergens can sometimes be added into food as a result of a manufacturing process. Allergens can be defined as a substance capable of triggering immediate hypersensitivity (AAAAI, 2014). Food Standards Agency (FSA) (2014) has calculated that each year approximately 10 people die from food-induced anaphylaxis. Poorly controlled production Continue reading...

Edible packaging is one of the brilliant innovative ideas that companies have implemented. The edible packaging was created by a Japanese businessman known as Katsuhiko. There are imperative reasons for the creation of edible packaging. One of the goals is that it was intended to help the restaurant to be more interactive with the community, especially in downtown Honolulu. In addition, the idea of edible packaging was meant to attract many tours to the restaurant. The aspect of profitability also played an incredible role in the creation of the idea. On the same note, Katsuhiko products focused on environmental Continue reading...

Product packaging: Tropicana Orange Juice video

The video is insightful on what affects product performance in the market. A small thing such as the place where the name of the product is written has the potential of affecting product uptake. The value proportions are important to consumers and how or where they are written in a product affect purchases. It affects purchases because consumers use the information when making purchase decisions.

Product Packaging - Purdue Farms video

The type of packaging used to show the position of a product, influences purchase. It is insightful that visual metaphors are more appealing to consumers than written words. Visual metaphors play an important role Continue reading...

Valuable Entrepreneurial Idea

Valuable Entrepreneurial Idea
Business idea that I find interesting, valuable and promising for the future is producing some items and goods from the recycled garbage. I think that it has a potential, as there is really a great amount of garbage on the planet and it is increasing all the time. It means that we have to find a way to make use of it and starting a business dedicated to giving second life to recycled goods can be a great help in it. Moreover, this business is socially useful and helps to save our planet.
Environmental experts are Continue reading...

Impact of low cost carriers on Full service network carriers

Introduction
Airways are an extremely competitive industry in UK with multiple players vying for the same market share. The airways depend on multiple factors which include service, network, competition as well as profitability. It is important for the airlines to understand the scope of their work, the extent of their operations, expectations of the customers and factors that impact the cost and profitability of the airlines (Shaw, 2007). This is important for low cost carriers as well as full service carriers.

Airline industry in UK

The airline industry in UK consists of two major types of players ranging from low cost carriers to Continue reading...

Footprint 2

After taking the Personal Ecological Footprint Quiz online, I was surprised about my effect on the environment. I scored 8.3 global hectares. I did not think I would score this high. I will examine the causes of this statistic, what are the causes and how I can reduce my number.
According to the Global Footprint Network, an ecological footprint is the relationship between bio capacity and human demand. The ratio is expressed as the number of hectares that are needed for one person’s consumption and waste (Global Footprint Network: Advancing the Science of Sustainability). That is the amount Continue reading...

Introduction

Coca cola drink is discovered in 1986 and in 1991 coca cola enterprise and bottling group joined together and emerged in a form of a strong company. Now Coca Cola Company has many factories in many areas of world. Headquarter of coca cola is in Ho Chi Minh City of Vietnam. This company has adopted the 59% of market share that is largest market share of any beverages company in the world.
Success of Coca Cola Company is due to production of aura record volume. The success of these readymade drinks is measured by their volume production and distribution. Continue reading...

Application of Human Resource Techniques to a Real Job

Section I
The purpose of this paper is to apply the basic concepts and techniques of human resource management to a real job by examining an organization that is involved in the manufacture of fast moving consumer goods and agricultural products. The selected job is extensively discussed, and recruitment and selection processes for the job are enumerated. The organization chosen to serve as a case study is Unilever. The company was founded in 1930 after Netherlands’s Uni-margarine and United Kingdom’s Lever Brothers merged to form one entity. The combination of Uni and Lever yielded Unilever. Since the Continue reading...

Assignment 2: External and Internal Environments

Introduction
General marketing environment of the company is composed of micro-and macro-environments. Microenvironment (internal environment) is presented by forces directly related to the firm itself and its ability to service customers, i.e. suppliers, marketing intermediaries, customers, competitors and contact audiences. Macroenvironment (external environment) is represented by forces of the wider social plan, which affect the microenvironment (demographic, economic, ecological, technological, political, and socio-cultural factors).
As any organization is located and operated in the environment, it is highly under the impact of external and internal environments. Founded by Charles Martin Hall Alcoa Inc., occupying the third position among the largest Continue reading...

Three in 1 Breakfast Maker

Introduction
The 3 in 1 breakfast maker is a product innovation that allows individuals to make coffee, eggs and bread on a single machine. Product innovation is an essential element and aspect in business because it defines the end of the product and its influence on the involved organization. Product innovation is about developing new products that the customers will love. It involves taking different paths that the customers will want to follow. Product innovation also involves three aspects of intelligence, inspiration and impact. These aspects aid the process of innovation by influencing claim analysis of the product, competitive Continue reading...

Health Impact of Eating Contaminated Food

Introduction: “We are what we eat”. Very few people are really attentive about what they eat and the impact of that on their health. For most of us, food is just a habit to satisfy hunger or, a luxury to pamper the senses. We find people taking extreme care of what they wear and what they look; but when it comes to food, everything is taken for granted. The only factors that most people are concerned in food, is its taste. Like the saying “all that shines is not gold”, “all that is food is not healthy”. Approximately 76 Continue reading...

Management and organization

Charles Chocolates is a respectable and privately owned chocolate company based in Portland, Maine (Charles Chocolates, 2015). The company is overall managed by the board of directors who makes important decisions on the management of the company such as appointing the CEO of the company and giving him the targets which he must achieve if he/she wants to keep his/her job at the company. However, the manager is given the opportunity to come up with the strategy which will make the company grow and expand or solidify its presences in the market. Therefore, the CEO has to come up Continue reading...

Engineering Design Ethics for Phones

Engineering, just like other professions, are guided by ethics. Engineering ethics applicable for the design of phones include moral values such as elements of human welfare, autonomy, fairness, and privacy (Feng 207-220, Davis). For example, certain codes require that where there could be factors that can compromise public safety, it is important to disclose. Although standard regulations and legal could be in place, they might not be available or not applicable during the launch of the product. For example, not all countries regions impose stringent regulations since the systems could be weak or that they lack the capacity to Continue reading...

Art and Architecture

Description of the environmental issue
White pollution is a term that refers to the use of polymers of plastic products where they transform into solid waste after use, and it becomes challenging to deal with degradation and this leads to severe pollution of the urban environment. The white pollutants include foam boxes, plastic cups, plastic bags, or other plastic materials.
Plastic materials damage the environment because of the adverse effects that they bring. This is greatly contributed to lack of environmental awareness by the public. It is wrong when the public disposes the foam boxes to the environment as Continue reading...

Introduction

The notion of immigrants taking the local jobs has become a current and pertinent issue across US. As such, immigrants from countries such as Mexico have been accepting the reduced pay for blue collar jobs with implausible effects on the economy. Thus, this paper will follow the Kolb learning process towards an analysis of the immigrant labor issues in US.

I am a staunch believer in the concept of labor and effective remuneration in US for a mutually beneficial outcome. As such, US prides as one of the best paying nations across the globe in regards to human resource Continue reading...

In essence, what is the broom? A base and flexible rods attached to it. Today it is almost impossible to find brooms or brushes with natural bristles. Mostly all of them are synthetic. It is just the same plastic in the different thickness of line attached to the base. Hence, in order to make a similar broom it is just enough to get the same line (Bridgewater, A. 2007).
Thus, first what we need is to find a base for a broom. An old brush is a perfect choice for this purpose. The base can be plastic or wooden.
Continue reading...