The Process from Consumer Need to Purchase Behavior
Purchases made by a consumer are a part of a complex process of making decisions. The process stems from the consumer’s creations for any decision he or she makes to buy a commodity. There are events that characterize the process prior to and after the actual purchase. The following stages explain the steps involved in the process from the consumer need to purchase behavior:
1. Recognition of the Need or Problem
The identification of the need is the initial process in the process of purchasing. If the consumer does not have a need, then the purchase will be Continue reading...