Sales Essays Samples That Help You Write Better, Faster & with Gusto

Introduction

There was a time when shopping by visiting a store was the only option left to people. However, in recent times, due to technological advancement and the advent of the internet, the shopping trends are changing. Purchasing from a physical store is not the only option left to consumers now who, due to the growing influence of mobile phones and tablets, have another option of making their purchasing decisions online. The easy way of researching on products and making a comparison of prices offered by different retailers has set in an intense competition among the businesses, who in order Continue reading...

Introduction

The automotive industry boomed at around 1980, where The United States of America was the largest producer. There arose many companies, all producing automobiles, and distributing their products all over the world. The automotive industry is a major sector of the economy in the world and is crucial for growth and economic stability. The existent competition over the last few decades is among China, which is the leading country, United States, and Japan (Hortlik, 2014). Over the years, China has been leading the industry in terms of productivity and distribution. However, among the leading car producers, Japan and Germany Continue reading...

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Knowledge management is a business process, not a technology. Discuss.
Knowledge management is not a technology but a group of processes that effectively captures, use or reuse, disseminate and publish knowledge in any entities. This knowledge is explicit, tacit or implicit and considered as critical assets in any organization. Assets such as policies, documents, databases, transactions or even current and previous knowledge of workers are example of information that, if organization efficiently exploit, will improve the effectiveness and productivity of its process. Different organizations are now proactively adopting this discipline and embed Continue reading...

Personnel selection entails the activities involved in hiring and also promoting competent individuals in organizations. This term in some cases, is also used to illustrate the wider processes involving; recruitment, selection, acculturation and also hiring. During the processes of personnel selection, the selected candidates are differentiated from the rejected applicants, and the key intention is to identify the competent and appropriate individual who is most qualified, and has adequate potential of introducing valuable contributions for the benefit of the entire organization. The selection decisions are usually based on tests. The selection tests are utilized to illustrate the aptitude of Continue reading...

1. As per Exhibit 5, Sephora’s current media spending provision allocates the highest spending for retail followed by online sales and the Beauty Insider Program. Given consumer response to Sephora’s campaigns on Facebook, Twitter and other social media, as well as the video on Youtube, Bornstein has two options – cut back allocation from the retail sales and add that allocation to the online campaign or cut back allocations to a small extent from both retail sales as well as the Beauty Insider Program and add that to the online campaign sales. The reason for this is the Continue reading...

1. Promotional Strategy
This section compares the present promotional strategy of the two leading motorcar manufacturing company in the world. It deals with the major brand names of the companies like Lincoln, Jaguar, Land Rover and Range Rover. But the report mainly deals with two brand names of the two different companies Ford Fusion and Toyota Camry. It can be seen from the market research that Toyota is the world’s largest automobile company and is also the most profitable company that is operating in USA but the company is facing a huge problem in the year 2015. Its Continue reading...

Introduction

The UK beet and pub industry is an £18bn industry comprising of 32,005 businesses that employ upwards of 336,841 people. Despite its long history and nostalgic value to the British culture, the United Kingdom’s bar and pub industry is under a threat. Over the past decade, multiple adverse legislative, social, political and economic trends have conspired to squeeze the industry’s sales, revenues and profit margins, with the consequence of most outlets shutting down. Already struggling with the intolerance of smoking in public, industry revenues and patronage have plummeted following the increasingly rising beer duty, falling Continue reading...

This essay on merger, acquisition and international strategies focuses on two public corporations in the automobile dealership industry. The first category is the public listed company, which has made acquisitions or mergers and operates internationally. The company selected under this category is Penske Automotive Group. The second one focusses on a public listed company that does not have any history of mergers or acquisitions and operates solely within the US. The company chosen under this category is CarMax, Inc.

Penske Automotive Group – Company Background

Penske Automotive Group, founded in 1990 is an international chain of automotive dealership operating principally in the United States and Continue reading...

Introduction

The level of job satisfaction of the employees depend upon the degree of work motivation provided to them by the management. The incentives, perks and amount of inspiration is directly proportional to job satisfaction and the quality of work done by the employees. There are many motivational theories which are guided by the concept of needs, behavior and level of satisfaction. These motivational theories form a base for the inherent analysis about the performance satisfaction levels of the employees in a retail superstore. The company under analysis is a retail superstore with employees working in management department, customer handling Continue reading...

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Analysis & Comparative Study of Nike Store

In a recent survey held by Brand Keys 2014, 32000 consumers from various industries were surveyed for their favorite brands in different categories to study the brand engagement and emotional loyalty. Among the 45 brands in retail, consumer engagement was highly influenced by emotional engagement, shopping experience and value for their money. Competing with the best brands Nike proved to meet the customer expectations by 91% according to the survey results that was much ahead than any other athletic or sports related brand.
Nike has always been considered an innovative brand due to Continue reading...

Role of the members of client’s buying center

The case in hand involves 3 members representing the buying center their roles are enumerated as follows:
Firstly, the lead engineer designs the project framework and explicitly defines the processes and material requirements.
Secondly the assembly line manager utilizes raw materials to assemble together and build the final product.
Thirdly the purchase manager makes the final procurement decisions post considering recommendations put together by his lead engineer and assembly line manager.

Type of buying decision they are making and its implications

The type of buying decisions made by the client representatives and its implications are as follows:
In this case the purchase decisions are made by 3 individuals:
The Continue reading...

Introduction.

There are a number of forecasting methods that can be used for purposes of coming up with sales and/or budgeting estimates. In question the methods that will be used are, simple moving average, 3 year weighted average, five year weighted average and five year exponentially smoothed weighted average.

Simple moving average.

In this forecasting method all the prior data is assigned equal weights (Lucey, 2002, pp.231). For this method the entire historical data is used and each year assigned a weight of one. The sum of the weight will thus be 10. Using this method the forecast for 2010 is calculated as Continue reading...

1. Why must small business owners concentrate on effective cash flow management?
Cash acts as a blood of a business and cash flow is the blood vessel that enables the business to lead a health operation. An effective cash flow is required to maintain the regular expenditure of the business. Without enough fund or cash, a business cannot proceed with its operations. It has been seen through research that most of the small business faces the problem of cash flow management that creates irregularity in the operations of the organization (Scarborough, p. 234). This occurs because small business has Continue reading...

In-Basket Exercise

Customer relationship management can be defined as the strategies, technologies as well as practices that are used by companies to record, evaluate, and manage customer interactions with a main aim of driving sales growth through enriching and deepening relationships with the existing customer base. To achieve this successfully the company’s sales force must be well equipped with the knowledge and resources that will enable the company retain its customers as well as attract new ones.

Give the sales team a high level of flexibility that will enable them meet uncommon client requests.
Create a sales culture that supports Continue reading...

Introduction

A visual rhetoric is a framework that theoretical and is mainly concerned with the description on the communication of visual images. Visual rhetoric is also encompassed in visual literacy. Visual literacy is the ability of a person to read an image. This is to mean; it is the capability of a person to interpret and understand what the image is trying to communicate. To understand the communication of the image a person should be in a position to analyze the object placement, coloring and shading. Just as writers always organize their ideas and make a chose on the words Continue reading...

Assignment #1

Abstract
In this paper, two contrasting approaches to management of a sales team are analyzed in the examples of managers A and B. We find out that positive influence, helping attitude, trusting employees and good communication skills help a manager in making his team successful. Negative attitudes like coercing, unnecessary micro-management and abuse of legitimate power results in backlash and eventual failure.

INTRODUCTION

In order to achieve financial success, big banks like Royal Bank of Canada (RBC) realize the need for a skilled and motivated sales force. RBC is valued at $192 billion with the bank being the largest residential Continue reading...

Abstract

Ramsey speaks of selling as the goal of every business. With the diversity of the global clientele for products and services, it can be readily asserted that various strategies and approaches should be employed in order to cater with the diversity of customers. There is no single approach that will satisfy the needs of every consumer.
Thus, over the course of the following discussions, the various approaches in selling will be illustrated and determined. The paper includes two interpretations in selling approaches. The first one, enumerates features and benefits, hard and soft selling, selling through pricing, friendly selling, selling Continue reading...

A mission statement shows the purpose of the company. It puts the limelight on the industry a company engages (Wheelen 99). The McDonald’s business mission statement fabrication involves serving a boundless set menu of sizzling; delicious food swiftly in a clean, sociable cafeteria for an excellent value. It also suggests an extensive base profligate food clients worldwide. The McDonald’s mission statement fits the present market environment.
It has its basis on the company’s competitive advantage. It originates from leveraging the firm’s unique resources and skills (Stimpson 123). It helps in implementation of the value-creating strategies Continue reading...

States and governments generate income through charging their citizens taxes. There are different types of tax structures such as progressive, regressive and neutral. Progressive tax structure is also known as proportional tax. Proportional tax is charged according to the income earned by a citizen. Citizens earning high income pay high tax and those earning low income pay less tax. Studies show that progressive tax is not a good form of raising income because it could lead to recession due to changes in business cycles (Chernick, Reimers and Tennant, 5). Regressive tax structure is used when low income earning citizens Continue reading...

Who is their COB and CEO?

Francis S. Blake is both the Chairman of the Board (COB) and the Chief Executive Officer (CEO) of Home Depot, a position he has held since January 2007. Before joining Home Depot, Blake served in various positions at General Electric Company (p. 52).

What is the five-year sales trend? The five-year net earnings trend?

Home Depot experienced a steady increase in sales for the last five years. Net sales increased from $66,176 Million in 2009 to $67,997 Million in 2010. In 2011, net sales rose to $70,395 Million then to $74,754 Million in 2012. In 2013, it increased to $78,812 Million.
Net earnings also increased Continue reading...