Executive Summary:
The shampoo market is expected to be an increase by $25.73 in 2019 (PR Newswire, 2014). Shampoo industry target audience on the basis of lifestyle and need of customers in which the demand of Anti-Dandruff shampoo is 20%. Head & Shoulders is the most leading Anti-Dandruff shampoo. However, it also faces some internal and external factors which can directly or indirectly be having impact on its growth. As it is growing, it is also improving itself by doing line extension. However, with the increasing opportunity, the competition is also getting very high. Head & Shoulders can tackle these competitors by improving Continue reading...