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Industry trend impact report

The need to attain competitive advantage in the hospitality industry has pushed hotel businesses to employ various strategies in the delivery of services to customers. These strategies range from improved technology, enhanced customer service delivery, promotion campaign to quality enhancement in food preparation. They form the major trends that have brought impacts on the hospitality industry.

Most hotels have taken hospitality industry to the next level. A warming trend in which visitors are treated to a warm welcome has been an emerging feature in hotels. Hotels are turning towards friendlier services with the aim of winning the loyalty of Continue reading...

Introduction

Knowledge management refers to a process that captures, distributes, and effectively uses knowledge. The discipline is meant to provide a cohesive mechanism for handling information related resources. The assets may include policies, documents, procedures, un-captured expertise, databases and the experiences of individual workers. Consumer relationship management, on the other hand, refers to strategies, practices, and technologies that organizations use for the management and analysis of consumer interactions. It is also used for the analysis of data throughout a consumer’s life cycle, with the aim of enhancing business relationships with customers. It concentrates on helping an organization retain customers Continue reading...

Introduction

There was a time when shopping by visiting a store was the only option left to people. However, in recent times, due to technological advancement and the advent of the internet, the shopping trends are changing. Purchasing from a physical store is not the only option left to consumers now who, due to the growing influence of mobile phones and tablets, have another option of making their purchasing decisions online. The easy way of researching on products and making a comparison of prices offered by different retailers has set in an intense competition among the businesses, who in order Continue reading...

About the company:

Founded in the year 1926, Schlumberger is the world’s largest oil-field service company. Headquartered in Texas, United States, the company has its principal offices in other areas such as Paris, London and Hague with a total workforce of 120000 employees. The company operates through three business through business segments, Reservoir Characterization Group, Drilling Group, and Production Group.
Schlumeberger is represented by its board of directors headed by Chairman, Mr. Paal Kibsgard and CEO, Mr. Simon Ayat.

About the industry: Oil and Gas equipment services

Schlumberger operates in Oil and Gas field services industry which is also known as the ‘’Unsung masters of the oil industry’’. The Continue reading...

Business

McKinsey will help you in developing strategic insights by facilitating strategic foresights. As such, McKinsey will enable you to choose the most appropriate trend of influence because of its excellent research center that monitors continually and assesses all global forces that you as well as other senior executives have to consider to remain in operational business and stay ahead of long-term trends reshaping the business environment. McKinsey will enable you to have the required app or service because it bases on a deep market-level research and in-depth macroeconomic insights to offer the most current information on the forces and Continue reading...

Introduction

The 20th and 21st Century have witnessed the escalation of global development by quite an unpredicted magnitude. New innovations and creations are emerging on a daily basis. In addition, the world is constantly seeing the emergence of new trends whose impact on global development is enormous. This is expected to continue even in the future, and the world is likely to experience even greater trends that will truly cause a revolution. These trends will have a great impact on various existing sectors including business, the environment, and politics among others. In preparation for the future, some researchers and authors Continue reading...

The HRM is considered to support the development of an organization and the people operating in that industry. The human resource management is about collaborating and assisting in the development of the employee talent; it also involves implementing latest and effective programs. These programs promote active communication and cooperation between the employees for their and the organizations development. The human resource management can play an integral role and make a significant difference in a health care company’s performance level.
Q1) Present each of the three trends, using the literature to support why these will be important trends in Continue reading...

The role of Human resource management (HRM) in health care system is grabbing attention worldwide as one of the principle health system inputs. In terms of health care, human resource may be different kinds of clinical and non-clinical staffs who are responsible for public and individual health intervention. There should be a balance between the human and physical resources and with the appropriate mix between the various health promoters and caregivers for system's success.

However, following HR trend would be the main areas that seem to affect the healthcare in the future.

Demographics
Gender
Education
These factors would definitely moderate the effect of human resource in the health sector in the future and needs to be paid Continue reading...

About the company

Headquartered in California, United States, Apple Inc. is an American multinational organization that operates in the consumer electronic industry, and design, develop and sells consumer electronic devices. The company was founded in April, 1976 as Apple Computer Inc., and was later incorporated in 1977 as Apple Inc. It is globally renowned for its innovative product line that includes smartphones, media players, laptops and tablets. The company was founded in April, 1976 as Apple Computer Inc., and was later incorporated in 1977 as Apple Inc. Some of the popular products of the company are, IPhone IPad, Macbook and IPod.
Apart Continue reading...

Financial Analysis: Lincoln Electric Company

In this paper, we will analyze the financial performance of the company by putting the past two years financial under the microscope of ratio analysis. Below is the summary of all the ratios that we calculated for the company, followed by an extensive discussion as how the company performed over the year:

Analysis

We initiated the ratio analysis through liquidity analysis of the company and found that over the year, the liquidity position of the company has witnessed a marginal setback with both current ratio and acid ratio experiencing a declining trend. Beginning with the current ratio, the multiple plummeted Continue reading...

Question 1: What are the Key Drivers that will Drive Change in the trend leading to the future innovation outcomes?

While there are many key drivers concerning the future of 3D printing, there are some that will stand above the rest when forming the market base and shaping the upcoming industry. One key driver, absolutely essential to 3D printing, is the availability of materials. Another key driver pushing the industry forward will be convenience. Convenience of 3D printing will revolutionize the transportation industry. Key drivers also include the potential for customization. Transportation industry employees will eventually be able to print a seemingly endless amount of material, as the software, as well as the hardware, becomes more sophisticated with each Continue reading...

Introduction

In strategic human resource management, HR planning is a very critical component (Watson, 2010). The latter links the former to the organization’s strategic plan. Such a plan serves as a guide towards the achievement of an organizational mission, goals, and objectives. In the modern day business that is characterized by cut-throat competition, HR planning is increasingly becoming a crucial process in a company. It is not enough to recruit the required number of staff to carry out the laid tasks and take up specified corporate responsibilities. It is also of great essence to carry out a comprehensive HR Continue reading...

One has to ask why there is a growing trend for increasing numbers of young teenage girls deciding that they need to undergo cosmetic plastic surgery procedures to improve their appearance. It is puzzling to say the least, particularly as there have been well-publicized instances of negative after-effects, which one might think would discourage other women even to consider plastic surgery as the way to improve their own appearance. A classic and perhaps notorious example in recent times was the case of the French-manufactured breast implants, containing an unsuitable (industrial grade) silicone filling. Many of those implants later ruptured, Continue reading...

A significant change in the world in recent history is the millennial becoming the future leader. The generation that was born between 1982 and early 2000’s are defined as millennial, and they are over 1.8 billion globally out of seven billion populations worldwide. The number is larger than any other generation. A study from Oracle shows the millennial as consumers having high power of consumption. Their annual spending is expected to reach $2.45 trillion in 2015 and $3.39 trillion by 2018. The travel spending by this generation rose 20% since from 2012. Majority of the hotels, travel agencies, Continue reading...

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Cookies were originally developed to store user preferences of an online user to provide them personalization on a particular website. Today all websites including government, MNC, online games, online stores and social networks all are collecting information about a user with or without informing them. The scope of this information ranges from basics of name, age and gender to more specifics such as the religion, political affiliations, hobbies, friends and family as well as your travel, web and relationship history. Most online applications today allow users to sign in through their social media Continue reading...

Research Issue

Bill Gates is used to be the richest man in the world. He is the man behind the tech giant Microsoft Corporation. Like his title, the company is also experiencing decline. There are many branches pointing to its falling leadership position, which would be further discussed in the SWOT Analysis section. Yet, the root is said to be organizational. According to VenRao (2012) via Forbes, there are four organizational elements that are essentially affecting the company’s performance.
First is the contrast between personal determinism and environmental determinism. Gates retired passing the CEO position Steve Ballmer. He is perceived Continue reading...

The Euro Area is now at a critical point of its existence, due to the conjecture of two factors. Firstly, the sovereign debt crisis of 2011 endangered Euro countries as it exacerbated the structural weaknesses and debt levels of peripheral countries such as Greece, Spain, Portugal and Italy (also referred to as PIGS in the academic literature). Secondly, the central banks worldwide have been entering into an area of “free money” by lowering interest rates to levels not seen before, and by launching quantitative easing programs (referred to as QE). The uncertainty comes from the fact that these policies Continue reading...

Introduction: China

China is one of the most influential communist states of the world. China lies in the Asian continent of the world, with the East China Sea, South China Sea and the Korea Bay bordering the country. The geography of the country is diverse with many mountains and deserts in the Western region and plains in the eastern parts. The major river landmarks are the Huang and Yangtze rivers. President serves as the head of the state, and the Government is run by the leadership of a Prime Minister (Insights, 2015). The economy of China is market-based and is affiliated Continue reading...

Today, everyone will agree that the internet is providing us with unprecedented amount of varied information. However, scientific evidence suggests that the internet with its constant forms of interruptions and distraction may turn the elite society into scattered and dumpy thinkers. Steven Pinker in his work “mind over mass media” and Sherry Turkle “connectivity and it`s disconnects,” in their works offers an incisive and searing diagnosis of the positive and negative aspects of the internet. In their research they actively provide counter arguments regarding the use of the internet in the current society. The vivid picture that is Continue reading...

PLACE MARKING RUBRIC HERE

Opportunity Analysis for
XXXXX
MKT103 – Introduction to Marketing

Executive Summary 5

Introduction and Company Background 8
Introduction 8
Company Background 8
Company overview 8
Situation Analysis 10
Market Analysis 10
Macro Environment Analysis 11
Political Analysis 11
Economic Analysis 11
Social Analysis 12
Technological Analysis 12
Legal Analysis 13
Micro Environment Analysis 13
Company Analysis 13
Competitor Analysis 14
Competitive market Summary 15
Consumer Analysis 16
SWOT Analysis 17
Objectives 17
Marketing Objectives 17
Target Market & Positioning 18
Selection of Target Market 18
Positioning Strategy 18
Positioning Attributes 18
Perceptual Map/s 19
Conclusions and Recommendations 20

Reference List 22

Executive Summary
The primary objective of Continue reading...