Intro
Stop. Look at your campaign, now back to me, now back to your campaign, now back to me. Sadly, your campaign isn’t mine, but if you stopped producing boring, traditional content and really took a chance on social media strategies, you could start building a dedicated following. Look down, back up—where are you? You’re on a boat. For over seventy years, Old Spice has undergone several key alterations that drastically changed the perceptions of their brand and the principle of social media strategy. Old Spice is the leading brand for male personal care and has achieved Continue reading...
