Analysis of Singapore Airlines (SIA)Introduction
The company chosen for this paper is Singapore Airlines. The chief reason for selecting this company is high efforts company puts in for ensuring superior customer service. The company has greatly differentiated itself from rest of the airline companies grounded upon exceptional customer service, both on the ground as well as in-flight (Christensen and Askegaard, 2001).
Definition of good customer service
A good customer service is as easy as resolving issues and putting forward resolutions in a quick way (Batey, 2002). It involves overall politeness and pleasantness from ones who show front-lines of the corporation.
Establishing good customer relations and rapport
Good customer relations and rapport are established by offering Continue reading...