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Chapter 1: Copy, Design, and Creativity: The Nature of Our Business Chapter one introduces the concept of the ‘creativity revolution’ and creativity in the business of design. Creativity is an innate attribute that cannot be taught and while. Creative abilities vary by person and regardless of the advertising career path one chooses, it is important to have at least a basic understanding of creative strategy. For example, graphic artists and art directors’ roles are more ‘hands on’ or design based so they have a responsibility to ensure that graphical/visual output is in line with creative strategy. On the Continue reading...

Neurobiological of Major Depression Disorder

Areas of the brain are involved in MDD As a result of Major Depression Disorder (MDD), there is a structural and synaptic alterations in various parts of the brain. These parts include hippocampus and the frontal cortex. According to the pathophysiological studies, these alterations are anticipated to prevent the brain from developing necessary adaptive reactions to the surrounding stimuli. These facts have raised concerns to the neuroscientists to develop a research of neurotrophins in depression. This is because there are neural survival factors of significant on maintenance and establishment of neural circuit during development in the adult patients. As Continue reading...