Is dog food an attractive category?
Dogs have always been a favorite pet for a significant number of households across the globe and from what it seems, their number will keep rising (Calkins & Deming, 2010 p.1). Apart from that, people not only want to have o a dog as a pet, but also tend to keep more than one, especially those that consider their dog(s) part of the family. To more than 90 percent of dog owners, their dog is taken care of like another family member or a companion, which means they are willing to spend a considerable amount of money to make Continue reading...