INTRODUCTION
The theme of this research paper will be an analysis of the GNC stores. The focus of the research will be applied with regards to Ethos, Pathos and Logos. The motivations that caused the opening of the first GNC store will be reviewed. The expertise applied by Jerry Horn as CEO during the formative years of the GNC franchise will be explored. The perspective that was applied by David Shankarian with regards to functional medicine will be evaluated. The works of Connor (2015), Hyman (2013), Institute for Functional Medicine (2015), New York Times (2015), Shurlett and Aoyagi (2012) were Continue reading...