Marketing is an important part of any business process . Just like the process of putting up a business, the people who will be involved in the marketing processes must also start with a plan. The objective of this paper is to discuss the different factors that have been considered in drafting the marketing proposal. The target market that has been chosen for the project are individuals aged twenty and above who have the necessary buying power to avail of the products and services being offered by the company. The target market has been chosen based on the following criteria: Continue reading...