Compare & Contrast Report
Public Relations Efforts 4
Why the public relations effort was a success..7
Mitigation Factors 7
Cadbury’s Worm Case: The issue and its consequences
Cadbury India Ltd., now called Mondelez, which translates to “delicious world”, was conceived in 1948 in Mumbai, India (“Who We Are”, n.d.). It is an umbrella company which produces beverages, biscuits, cheese and grocery products, gum and candies, and chocolate bars; several brands are housed under Mondelez, including Cadbury, Oreo, Trident, Tang, Milka, Bourneville, Halls, Toblerone, and Jacobs (“Who We Are”, n.d.). The Company’s flagship brand is Cadbury Dairy Milk. Most of these brands Continue reading...