Introduction
Adverts are usually created for a variety of purposes. Some adverts are created to promote a certain product so that it can appeal to customers. Others are created to pass general information to the public, for example about an upcoming event. There are also other adverts that are used to create awareness in the public, and these are more commonly referred to as public service announcements. Adverts of this kind aim to evoke emotions in the target audience in order to appreciate and take note of the main message being passed through the PSA. Therefore, the form of message Continue reading...