Utilizing learning theories to influence product service adoption
Competition in the beverage industry has become fierce making players in the market to forge strategic ways of creating awareness and luring their potential clients to consume their products. It should be noted that television, one-sided adverts, billboard, and print media adverts no longer achieve their goals towards capturing the youths who comprise the majority of those who consume beverages (Delbert, and Mothersbaugh 21). Instead, beverage-producing firms such as Starbucks connect with their clients via the social media in order to give them a personalized service and collect data to develop behavioral profiles of consumers. According to a study Continue reading...