Managing Corporate Reputation
The management of corporate reputation is an emerging topic especially in the Chartered Institute of Marketing. The reputation of any firm in the market is an important intangible asset that affects the firm’s overall performance in terms of profitability and market shares. The theory of managing corporate reputation asserts that the reputation of the firm relies on all the processes and activities of the firm as an entity.
It also has a connection with the type of stakeholders that the company has and the relationships with other firms in the market. If the form has a Continue reading...