Free Essays on Reputation to Get Inspired & Learn by Example

Managing Corporate Reputation

1.0 Introduction
The management of corporate reputation is an emerging topic especially in the Chartered Institute of Marketing. The reputation of any firm in the market is an important intangible asset that affects the firm’s overall performance in terms of profitability and market shares. The theory of managing corporate reputation asserts that the reputation of the firm relies on all the processes and activities of the firm as an entity.
It also has a connection with the type of stakeholders that the company has and the relationships with other firms in the market. If the form has a Continue reading...

Sheraton Group of Hotels

Online reputation management is a program that is employed by companies and individuals to monitor, verify, influence and improve the feedback that people post about them on the internet (Tuttle, 2013). Sheraton hotels use a very professional online reputation management team which has helped it become a leading hospitality destination for tourists and business men and women. This paper is intended to explore online reputation management. It shall describe how Sheraton hotels have used online reputation management to establish their brand in the hotel industry. At the end of the paper, it shall be clear that online reputation management Continue reading...

Introduction

Dean Kamen is one of the leading American scientists, inventors and entrepreneurs. Most of the critics and other people refer to him as the modern day Thomas Edison (Encyclopedia of World Biography np). Two of his most useful inventions are the Segway Human Transporter (HT) and the wheelchair which is powered by iBOT battery. Based on his inventions and ideas, he wanted to revolutionize the way of life of the people especially how we travel (Alexander 95). He always wanted to give solutions to everyday problems such as excessive pollution and scarcity of water. One of his latest and Continue reading...

Interacting Honestly With the Government

In any business, there are specific rules and regulations that guide it or a good interaction with the government including the government officials. The rules and regulations may particularly concern gifts, illegal gratuities, political contributions or in any case giving something of value to the government officials.

Timothy’s café strictly forbids its members from giving or in any case promising anything of value to any government official or government employee in favor of the business. This will be a crime if it is done to facilitate the official in his or her duties or in any circumstance to Continue reading...

____of January, 2015
Social media increasingly become a full-fledged marketplace where potential candidates and employers can connect. Today, the social media is one of the key players in the recruiting and job search process. In the “Social Economy” where various social technologies streamline both social interactions and business processes, many companies are widely exposed to social media influence in the recruiting process. Though there’s a difference in the levels of adoption of social technologies between end-users and businesses (McKinsey Global Institute, 2012), many recruiters use the social media to communicate available vacancies and to screen and select candidates. Continue reading...

Introduction & Problem identification

This case study is about the crisis of Toyota that the company had to face from last few years. This case study explains the failure of Toyota cars in the market and reasons for its failure. This failure was in term of decreased sale level as automobiles of this company have many safety and security concerns regarding its breaks and accelerator. There was a bad crash of a car Lexus ES 350 that was due to the technical fault of the car and car was gone out of control from the driver. As this was not the only problem Continue reading...

The Anholt Nation Brands Index favors the western countries

Out of the top 20 rated countries using the Anholt National Brands Index, 19 are Western nations. Ideally, this index focuses on rating countries with respect to their image and reputation in the world. This is to mean that the most developed nations of the world take the top position in the ranking. Since the index is based on image and reputation, this two are common with countries that are economically, technologically, politically, socially and legally stable. Most the western countries have these characteristics.
Economic stability gives a nation a stand to involve itself in various activities that can Continue reading...

Business Leadership

Andrew Palmer joined Aston Martin as the new Chief Executive Officer (CEO) in September 2014 from Nissan. While at Nissan, he worked as the chief planning officer and was in charge of Nissan’s Infiniti luxury product line. Before making this appointment, Aston Martin had been without a CEO for nine months after the former CEO, Ulrich Bez, resigned due to age. Prior to his arrival, Aston Martin was experiencing a period of financial difficulties with sales reducing to as low as 4,200 cars in the year 2013 from around 7,300 in 2007. The company was making Continue reading...

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Iraq and Afghanistan War in a Muslim Perspective

Introduction
For Westerners and the rest of the Christian-Judeo population, the war in Iraq and Afghanistan, as popularized by the United States, is just another war on terror; a much needed offensive in order to protect the United States and its allies from terrorism. However, for a Muslim, these wars could mean differently. Iraq and Afghanistan are Islamic countries. Most Muslims view the Americans as the aggressor and in both instances, whether in Iraq or in Afghanistan, it was the Americans who are visibly the invading forces. Several justifications have been made for these wars. Primarily, the Continue reading...

The World Wildlife Fund (WWF) has, at its disposal, the global ecosystem, which is the ecological unit the Fund may utilize in its campaigns. WWF’s limited resources and, sometimes, inadequate funds are the peak issues, along with the fact that people on the earth cannot stop the time. Nevertheless, the Fund is doing its best to focus on a handful of Global Initiatives. The image of endangered species - three polar bears - is made in the form of the graffiti as pure vandalism, the imagery associated with unruly youth in run-down, crime-ridden areas. The promt is that Continue reading...