Free Essays on Restaurants to Get Inspired & Learn by Example

A comparison of the Japanese restaurants in Japan and Vancouver, Canada

Introduction
Japanese restaurants dish up Japanese cuisine that founded on combining steamed rice (which is Japan’s staple food) with one or moreokazu or side dishes. Such a dish may go with an accompaniment such asmiso soup and tsukemono (pickles).
Presentation of the steamed rice is done in a small bowl (called chawan), and eachcourse element placed on its small plate (called sara) or bowl (called hachi) for every individual portion.This method of presentationdiffers with the Western dinners at home, in which every person picks helpings from the big dishes of food presented at the center of the dining Continue reading...

Introduction

The ultimate standard of an exceptional dining service and food quality restaurants all over the world is marked by the Michelin Star they received. The Michelin Guide covers the publication of the Michelin Starred Restaurants. The Michelin Starred Restaurants have the prominence that the stars served as the medal of recommendations to all diners everywhere. One of the greatest honors a restaurant can receive is a Michelin Star. Every star has a corresponding level of reputation. One star in its category is for a very good restaurant, two stars for excellent cooking that is worth a detour, and three Continue reading...

Modern world is full of delicious foods, a significant part of which does not have any useful nutrition and bring only harm to our health. Many foods have hundreds of harmful calories that transfer into fat in our bodies. Thus, weight gain has close connections to the foods we eat. Many people tend to say that ‘you are what you eat’ and this phrase actually represents the reality. Eating wrong foods is not the only trigger for the obesity level to increase, because a person may have metabolism medical conditions that negatively influence the weight. However, healthy lifestyle, which Continue reading...

The future of the restaurant business in Texas is lush, especially in Austin. The National Restaurant Association 2015 Restaurant Industry Forecast and Trends report projects that the restaurant business in Texas will experience a growth of 4.8 percent in 2015 to attain sales revenue of $44.5 billion. What is more is that the restaurant industry is expected to employ over 1.2 million workers in 2016, with an additional workforce of 260,700 in a period of ten years. Even though the additional jobs created in the economy are in the professional and business services, the restaurant industry is proving Continue reading...

Industry selected: Fast food Industry

Introduction
Fast food industry is one of the major industries which have been growing with time. This industry is something which has found its place in millions of heart throughout the world breaking barriers of geographical and cultural boundaries. People are fan of fast food from South Africa to China and from United States of America to England and South Asian countries like Pakistan and India. Origin of fast food industry goes back in 1930 after Great Depression when price of living suddenly became very much high and most of the members of families had to go out to Continue reading...

Abstract

Chick-fil-A is a company that has practiced biblical values in its business since the company was begun. The company’s founder S. Truett Cathy was a very religious person and he brought his religious beliefs into the business. The company has a strong corporate culture that is based on biblical values. Biblical values are displayed all over the company. The company does not open on Sunday, and people are of the opinion that it is losing out on revenues that it would have made if it opened on Sundays. The company was subjected to a major controversy that involved Continue reading...

ABSTRACT

Chinatowns are their in many countries in the whole world, with the inclusion of United States, France, Australia, India, United Kingdom, Canada, South Africa, among others. They are often marred with spectacular allusion to the stereotypic Chinese cultures in most cases. Nevertheless, the scope of the display of these definitive Chinese cultural elements in the Chinatowns varies a bit from one country to the other. The essay considers this in comparing the situation between American Chinatowns and the French Chinatowns. It considers the following as points of argument: dress codes in Chinese restaurants; overall conversations and interactions; use of Continue reading...

SUPER SIZE ME DOCUMENTORY

Summarize the documentary “Super Size Me”. Give a detailed description of the coverage of the documentary, and state briefly the “take-away” message it gives. Do not cut & paste from reviews of the movie from any source. This must be in your own words.
The movie is a research of the connection between the obesity problem in the United States and fast food restaurants. The author of the movie, Morgan Spurlock takes on a 30-day binge of the largest fast food chain in the world – McDonald’s. His aim is to test on himself the impact of McDonald’s food Continue reading...

The restaurant industry is one of the oldest businesses around. Just like all other businesses, its primary focus is profitability, delivering shareholder value, and sustainability. Production processes and employees are vital resources needed to achieve these objectives. Thus, a detailed look at them is well justified from a managerial standpoint. In the next sections, research on productivity and employee satisfaction within the industry are done, with the hope of getting invaluable insights into the restaurant business. Recommendations are then made on how restaurant businesses can go about optimizing productivity and boosting employee satisfaction.

Continue reading...

It is known that a system of flawless day-to-day logistics is a key element of any business striving for having competitive advantage on the market. This paper examines the use of different supply chains and explores their good and bad points as well as describes complications that may occur whilst using them.
Darden Restaurants has developed strong supply chains allowing it to provide its restaurants with all the necessary products while taking account of their product life and differing shipment specifications. Such approach to the supplies makes it possible to offer the highest quality of meals and thereby attract Continue reading...

BUSINESS PROCESS ANALYSIS REPORT ON CHIPOTLE MEXICAN GRILL

Introduction
Businesses are more than just the summations of their processes. However, it is undeniable that processes play a crucial role in either the success or failure of a business. A business process is simply the systematic method of accomplishing a company’s vision/mission through a set of activities (Biazzo 2000). This analysis report will be focusing on the set of activities or the business process of Chipotle Mexican Grill, a chain of fast casual restaurants that specialize in Mexican food (O’Reilly 2012). Three of its business processes will be discussed, analyzed, and mapped using relationship and cross-functional Continue reading...

In the world of globalisation and constant competition, business needs to be very careful and thoughtful about its strategy and potential for expansion. Often business strategy and its influential factors need to be analysed from different perspectives in order to realise their potential. The aim of this paper is to analyse the case of Porcini’s Pronto in the framework of a 5-forces analysis, a Diamond-E strategic analysis, in order to suggest core competencies and HR practices the business will need to develop.
First of all, it needs to be outlined that Porcini’s Pronto main idea is to Continue reading...

Fast Food History

Ultra-processing has become synonymous to the rigors of modern society. It began as an experiment, then became a fad, and is now a necessity. The production and consumption of fast food through ultra-processing methods, has become an integral part of the modern man, and while it started first in developed countries, it has spread to influence people in developing and under-developed countries as well. The rise in the demand for the cheap, but sumptuous, hyper-palatable ready-to-eat food products have become a necessity to people living in vibrant cities across the globe.
Food has always played a major role in Continue reading...

Question 1:

Customer tastes in the fast food industry are changing rapidly. This is attributable to the fact that customer preferences on what they want to eat is changing fast. From the case study, it is clear that customers prefer non-hamburger sandwich restaurants to traditional hamburger restaurants. Furthermore, customers are preferring fast-casual restaurants. This is mainly because the fast-casual restaurants serve more upscale meals and provide an excellent environment for wining and dining. These changes have greatly affected McDonalds since it is losing revenue. The company is losing revenue to non-hamburger joints and fast casual restaurants. This has led to the Continue reading...

Chateau Margaux: Launching the Third Wine

Corrine Mentzelopoulos and the management team of Chateau Margaux were at cross roads in choosing the right marketing strategy in the launching of their Third Wine. The team has seen tremendous success in the introduction of the first and second wines with their strategic marketing plan and the business insight of the local merchants of Bordeaux. The Third Wine, however, tasted exquisitely, that it made them ponder on a better strategy to best introduce the produce in the market. Traditionally, Mentzelopoulos and her team are undoubtedly successful in exclusively distributing to the négociants; however it is their goal Continue reading...

Many business entities operate with the sole goal of maximizing revenue and hence realizing profits. However, firms also exist to serve people in the society. In the recent years, there has a growing emphasis for firms to engage in sustainable business practices that empower people in the society (American Marketing Association, 2013). Specifically, firms have started adopting practices that preserve the environment and promote their business ventures. Firms have realized that engaging in sustainable practices helps they realize many advantages such reducing production costs, and boosting the company’s brand. This paper wants to explore sustainable-led marketing for Burgerville. Continue reading...

Olive Garden is a chain of the Italian restaurant founded under Darden Restaurant Inc., the restaurant unit of General Mills Inc. It started in 1982 in Orlando. It experienced rapid growth as there were over 100 restaurants by 1989. As of 2012, 45% of the total revenue by Darden Restaurant was attributed to Olive Garden. Today Olive Restaurant has over 800 restaurants all over the world.
It is inspired by the Italian hospitality (Cinotto 254). The dishes offer an aspect of modern Italy, combining America and Italian dishes to make American-Italian cuisines. The chain of restaurants is well known Continue reading...

Insight into Restaurant Customer’s Needs

Research Methodology.3
Procedure..3

Measures3

Analysis4
Data Analysis5
Conclusion.6
Insight into Restaurant Customer’s Needs

Research Methodology

Restaurant diners have an ideal for their dining experience. They have expectations regarding service, food selection, price and quality. In order for a restaurant to compete in the market, they must understand what the majority of diners are looking for, and take action to cater to their customer base. The purpose of this research is to determine differing factors in the dining experience, and how important they are to the diner.
Diners at the Prime Grill restaurant were asked to fill out a short survey. The Continue reading...

McDonald's Corporation – is an American Corporation, the world largest fast-food chain until 2010, which works on the franchise system. Assortment of restaurants includes burgers, sandwiches, French fries, desserts, drinks and so on. It should be remembered that, since “McDonald's” is a franchise company, menus in different countries are left to the discretion of the companies which licensed the rights to the franchise. Among McDonald's key partners in doing its business can be named the following: McDonald's restaurants which hold franchise to operate their business, Coca-Cola as a beverage supplier, toy manufacturers that produce toys for “Happy Meals” and others. Continue reading...

Denver, Colorado is a beautiful city that is rich in culture, entertainment and facilities. Known as the Mile High City due to its location in the Rocky Mountains, it is a perfect venue for a meeting or convention. This picturesque city offers a variety of options meeting space, hotel accommodations and food and beverage options. There are numerous activities to pursue when visitors have leisure time from museums and shopping to outdoor activities.

History

Denver was originally part of the Kansas Territory. It was founded in 1858, primarily as a gold mining town. When the gold dried up, Denver became Continue reading...

English

How many times do you think you have eaten fast food this month? According to Ritzer, the consumption of fast food has risen considerably 500 percent since the 1970s and today it pervades almost every segment of the society, including some of the cafeterias of public schools. The globalization of McDonalds is fueled by the McDonaldization of the society. The McDonaldization of the society contains four primal dimensions, including calculability, control, predictability, and efficiency. These dimensions are the key aspects contributing to the globalization of McDonalds. For my research, I am going to analyze various secondary literary materials, including Continue reading...

Business Plan: Small Restaurant

[Word Count: 2100]

Business Description 4

Marketing strategies 6
Operations and management plan 8
Human resource issues in a small restaurant 9
Financial plan 9
Conclusion 10

Reference list 11

Business Description
The hospitality industry is a multi-billion industry that is slowly attracting the interest it deserves from various investors (Barrows, 2009). The industry is particularly concerned with offering of services to customers in exchange for cash. The services offered by the industry run from a restaurant, hotel or the parks that are used for amusement. The industry depends a lot on the disposal income and the leisure time available to a person (Webster, 2000). Continue reading...

Trend one

In order to win their customers, many restaurants nowadays are turning towards perk-filled friendlier services. In fact, some top restaurants are welcoming their customers with a hug as a way of winning their loyalty. Top restaurants such as nomad and Will Guidara are leading in this frontier and they are now shifting their attention to the reception in addition to their traditional quality food approach (Cheshes 1). There are staffs, both male and female, who are strategically-placed in these restaurants to welcome the customers with a hug, and ensure that their emotional needs are fully satisfied before leaving the Continue reading...

Innovative technologies have been actively implemented in the hospitality industry in the recent years. Speed, reliability and precision largely determine the effectiveness of management decisions in this area. The implementation of these conditions is possible only within the framework of the application of information computer systems.
Modern technology started to merge in the hospitality industry in early 1970s and since then it has been having a major impact in hotels’ performance and overall guest satisfaction (Meuter et al., 2000; Brewer, 2008; Cobanoglu & DeMicco, 2007; Goh & Law, 2007).
Introduction of IT in the tourism business faces many challenges, which include Continue reading...

Silks Restaurant at Crown Perth will be the main Chinese restaurant in Perth, OR with a quickly creating customer brand and developing client base. The mark line of imaginative, premium, Chinese dishes is one of a kind.
Silks Restaurant at Crown Perth will reevaluate the Chinese experience for people, families, and bring out clients with optional pay by offering high caliber, creative items at a sensible value, planning tasteful, advantageous areas, and giving industry-benchmark client administration.
So as to develop at a rate predictable with our destinations, Silk is putting forth an extra $500,000 in value. Existing individuals Continue reading...

Business Marketing Plan for Sbarro

The function of marketing within a business pertains to the influence of the marketing department in relation to other functions of the department on strategic decisions necessary to business’ success (Wirtz, Tuzovic and Kuppelwieser 171). Sbarro is a renowned Italian restaurant whose primary goal is to give a great legacy, as well as positive impression to clients (Chudgar). Sbarro aims to adopt approaches that would provide a broad range of high-quality food products and great customer service in areas where a lot of people constantly visit.

Taking into account the importance of consumers at every step of the marketing Continue reading...

Social Entertainment in Miami

The social entertainment quotient in the city of Miami can be better understood and appreciated once we understand a brief history of the modern day Miami. The Official Website of the City of Miami explains that the city of Miami, evolved a century ago very quickly. On account of the almost instantaneous evolution, one of the nicknames of Miami is “Magic City”. Miami’s geography and history is extremely exotic and colourful. It is so attractive that its charm is almost magnetic. The Official Website of the City of Miami further states that the city is constantly evolving. Even Continue reading...

1b) Assess the effect which the marketing environment has based on McDonald’s marketing strategy and demonstrate good discussion of how McDonald’s market share is controlled within this industry.
One of the giants in the fast food industry is McDonald’s and it is a presumptive thought that it exists everywhere in the world, but the reality is otherwise there are still too many place which are not saturated by the big name of McDonalds’s. In recent year’s world has seen two emerging markets India and china and speculations are very robust about these emerging economies. Continue reading...

Brand audit is an essential tool that helps organizations to determine the competitiveness of their products and services in relations to how the customers perceive them. It is an essential process that helps the organization to identify the market trends and come up with strategies of differentiating their products and services through creating a unique brand and competitive measures. In addition, brand audit enables management to position their organization in the market as well as adopt effective measures of gaining competitive advantage. This is the same process that could help Dewey’s Pizza in achieving their expansion plan in Continue reading...

Introduction

An emerging market is characterized by low to middle per capita income, the economy in transition, economic reforms, and liberalization and globalization. Emerging market economies are also referred as fast growing economies. Russia, India, China, Brazil, East European countries are examples of some of the emerging market economies. Around 80% of the world, population live in such countries, and their share in the world economies constitute 20%. Emerging economies are often referred as transitional, meaning thereby that they have started to open up their markets. The open market economies are being promoted in place of closed economies. They strive Continue reading...

Businesses are increasingly operating in environments that are subject to various factors. In that respect, it needs identification and consideration of relevant factors as a way of applying suitable strategies. In addition, globalization and technological advance are opening up the market for businesses to expand their operations with international ventures. However, the differences in customer needs and market factors require a balance between integration and local responsiveness as a means of enhancing long-term stainability and performance. In that view, this analysis uses the case of McDonalds to analyze application of the Integration responsiveness framework. To achieve the objective, the Continue reading...

An overview of the book and a reading reaction.

The book “Fast Food Nation” is dedicated to one of the most touching problems of contemporary American and global society – the incorrect eating habits formed by the fast food industry that has developing the united States after the end of the World War II. Schlosser divided the book into two main sections: The American Way and Meat and Potatoes. In the first part of the book observes the roots of the fast food industry development of the post-war American society and the author starts with the interviews of McDonald brothers and Carl N. Karcher that founded the biggest set Continue reading...

In 2007, Carlos Vega and his wife bought the Father and Son Pizzeria. After purchasing the restaurant, Vega incorporated many changes in the business that led to improvements not only in the restaurant and its offerings or services but also in the pizzeria’s revenue. Vega added selections in the menu. To address the parking problem, Vega opened up for take outs. As a hands-on owner, Vega made the sauce himself. Vega’s sauce became one of the restaurant’s bestsellers. To take advantage of this opportunity, Vega decided to put sauce in bottles and include it in the Continue reading...

Part A. Identification of a Community

The City of Greer is located between the counties of Greenville and Spartanburg in South Carolina at the foothills of the Blue Ridge Mountains. It is home to several industries, namely rail-to-port transportation and car manufacturing, and is a top tourist destination as well. The city has an estimated population of 26,088 of which 11.8% are immigrants (US Census Bureau, 2014). Majority are between the ages of 25 and 54, and around 11.1% of the population are older adults aged 65 years or over. The elderly population is expected to double by 2017. Whites compose 60.3% of the Continue reading...

The Industry and Market

The food service industry was worth $8.0332 billion in revenues during 2014 having grown by 3.2% since 2008. Notably, the street kiosks/stalls account for about 50% of all sales, with food service restaurants, cafes, fast food restaurants and pizza consumer service representing $$1,858.90 million, $1,006.60, $940.4 million and 108.60 million respectively. The 100% home delivery or take away segment comprised $51.8 million in annual revenues while the self-service cafeterias drew $13.3 million in revenues.

Potential customers would include healthy eaters, muscle builders, models, the elderly who need a strict diet, middle-aged men/women, generally people who want to Continue reading...

Introduction

McDonald’s Corporation is among the most successful multinational companies across the globe. The company was founded by Maurice and Richard McDonalds as a Barbecue restaurant in 1940 and later grew to become the largest food chain restaurant in the world. With its headquarters in Unite states, the food chain restaurants have managed to grow and expand in over 119n countries, serving over 68 million customers. Under the leadership of Don Thompson, the company draws its operation strategy from Richard’s three-legged system that conjoins firm owners, employs and the suppliers with a view to continuously improve its products Continue reading...

Target Market

In the present time, to have the healthy diet has become fashion. In previous time, huge junk food used to flood in market, but the improvement in living standard, modern people tired to have the greasy food that is natural, healthy, and nutritious, which long towards experience of giving original flavor and taste of natural foods (Alipour, Hajaliakbari & Javanbakht, 2011). The company targets all age group of people, but their main focus is on those people, who prefer healthy diet.

Unique Selling Position

The unique selling proposition of Soup Store Front is that, their soups are made with real vegetables, which help Continue reading...

The United Arabs Emirates has over the years positioned itself as a major business and transport hub in the world. There is a wide range of products and services on offer in the region. The business industry which is mainly inclined towards production and well defined service delivery can be categorized into tangible and intangibles with the businesses divided based on what they offer in the market. This includes pure goods, mainly goods, mainly service, hybrid as well as service with minor goods. The level of services and goods in the regions defines its success in the field of Continue reading...

Introduction to the company

Jameson's Grab-and-eat Restaurant is a diner enterprise located next to a home depot store. The diner's mission is to offer meals at affordable prices, catering for both kids and adults. The business' name is derived from its convenient nature to consumers. The restaurant offers ready-made meals that customers can conveniently eat in the restaurant or carry with them along the way. Jameson's Grab-and-eat was founded in 2013 and is located next to the home depot store. Food served in the restaurant ranges from breakfast, lunch, dinner, and supper. Moreover, customers who wish to have their food packaged are provided Continue reading...

The question of how have fast food entrepreneurs turned into the global leader and captured such a big sector of consumers has been the topic of interest since the international success of the McDonald’s Corporation satisfying needs now in 119 countries and KFC (Kentucky Fried Chicken) which now offers its services in 118 countries around the world. The issue was considered by the authors from various points of view, for example, Christopher Holloway (1992) in his book “Travel and Tourism” regarded the fast food enterprises success involving determination of their strategies; the book “The History of the World's Continue reading...

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Colorado is the 38th U.S. state, considerably the best state to live in. It ranks eighth in the most extensive states in USA. It's ranking on the extensive states list is substantiated by the fact that it encompasses Southern Rocky Mountains, and part of Colorado Plateau and Great Plains. It ranks 22nd on the descending order list according to the population of all the States. According to a census, an estimated population of Colorado was 5,355,866 on July 1, 2014, with an increase of 6.50% since the 2010 Continue reading...

McDonalds is an American company that supplies refreshment services to Americans and the rest of the world. This business started in 1955 covering a small town, but the business has grown into 36000 restaurants worldwide serving more than sixty-nine million people all over the world (McDonalds Restaurants Ltd - Annual Report). The employment scale is too vast covering over one hundred countries. It has helped shape the living standards of many people around the world through motivational stories, entrepreneurial skills among others. This paper is to cover the working conditions in the McDonalds Company.
Pay at the company is Continue reading...

In the XXI century people’s attitude towards smoking varies around the world. In the first half of the XX century in the majority of countries it was allowed to smoke almost everywhere: in theaters, in cinemas, in restaurants, on public transport. This is clearly evidenced by footage of many films of the time, and plenty of classical books. But since the 60s, more and more scientific studies proving the harmful effects of tobacco and its derivatives began to appear, tar and smoke have negative influence not only on the health of the smoker, but also on health of Continue reading...

What type of Cause related products to be chosen for an advertisement? Which medium is used to aware people regarding the cancer and precautions to be taken to overcome disease? What organizations need to visit for organizing an event to introduce products to the concerned people? How marketing campaign will be effective in introducing new products and their usage for patients?

Critical factors:

Awareness Campaigns
Awareness for the disease is very important as most of the people are unaware of its symptoms and its causes. The cause-related strategies of marketing applied by the company between the organization and CBCF requires many Continue reading...

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Obesity is a health problem in America that has affected over thirty-five percent of the American population. The situation is not under any control and, in fact; the amount of people incurring obesity is increasing rather than declining with the passage of time. The lack of involvement by the government over the issue has lead to the development of the disease in children at a young age. The fast paced life of the Americans has led to poor eating habits and reliance on fast food a lot.
Continue reading...

Is Fast Food the New Tobacco?

There is a growing debate that obesity, diabetes, and increased cases of heart diseases among the Americans is directly attributed to the widespread availability of fast food restaurants. For this reason, policymakers in different regions of America have implemented efforts aimed at restricting the content of fast foods. To do this, fast food restaurants are required to post the caloric content of their meals in order to encourage customers to consume healthier foods. Scientific findings have also shown that consumption of fast foods is associated with some addiction tendencies. Such addiction tendencies have led to endless debates comparing addiction Continue reading...

DIGITAL MARKETING

In the 1990s, for the first time digital marketing term was used. By 2000s and 2010s, the digital marketing turns into further refined form, became an effectual means to make relationships with consumers that have intensity and significance. It is a practice that promotes the products and the services by using online distribution channels that are database-driven in order to contact customers in well-timed, pertinent, delicate and gainful manner (Rowley, 2008).
Digital marketing is a term of marketing that uses the electronic devices like personal computers, mobile phones, smart phones, tablets, Televisions and the game console in order to Continue reading...

Introduction

Newly Industrialized Countries (NICs) are those countries with the national economy that is moving towards being primarily based on production of goods. Thus, they are marked industries such as construction mining and manufacturing away from agricultural based industries. The countries are increasingly trading with developed countries, and they have higher living standards than the developing countries. However, they have not reached economically advanced level of the developed countries such as Unites States, Japan and regions like Western Europe. On the other hand, McDonald’ began its operations in 1955 and has been serving the world with its favorite food through Continue reading...

Introduction

In 1992, the biggest McDonald's restaurant on the planet opened in the capital city of China, Beijing (Watson1). With 700 seats and less than 30 cashiers, the Beijing McDonalds served 40,000 clients on its first day of business. MacDonald had turned into an imperative historical point in Beijing by the mid-year of 1994. Additionally, the picture of the Golden Arches often seemed times on national TV programs (Watson 1). It likewise turned into a fascination for residential vacationers, as a spot where standard individuals could truly taste a touch of American society. New McDonald's restaurants showed up in Continue reading...

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Seldom do we take notice of the value and importance of food when we order it from some restaurant or a café. Most people believe that food trade plays an important role in the generation of the economy of a country. In addition, when people enjoy a delicious meal from a non-native menu, they are enjoying a different culture. However, under the effect of food globalization, food style can be changed a lot whether in the culture or society. Therefore, some of the local food cultures need Continue reading...

This reports describes a state of the art Quantum of the Seas adventure with your loved ones and family. It utilizes technology to cater to every need and preferences of its passengers. This trip is best suitable for families who enjoy advanced technology and are incorporated into a modern style of living. The ship offers various activities and entertainment which are mostly attuned to technological advancements such as its skydiving on deck, flying school, bar with robots, among others. A special feature of cruising in the Quantum of the Seas is waking up to an ocean view (Estes, 2014). Continue reading...

The analysis will cover some of the profitability, performance, liquidity and efficiency ratios as indicators of company’s ability to earn profits and to generate returns, as well as to pay its obligations and to manage its working capital. Table 1 below gives a comparison of these selected ratios of Chipotle against the industry averages.
In 2014, Chipotle gross profit margin was 24.57% or 22.93% lower than industry average. Such significant difference is due to the costs of food which have always been extremely high, with a steady tendency of growth. The increase in costs of good sold (COS) Continue reading...

Media has taken center stage in each and every human life on earth, especially in the twenty first century. The reason behind this is the advancement that has taken center-stage in technology. One cannot deny the progressiveness that science has brought out though innovations in technology. Appreciating this phenomenon will help us comprehend the role of media in our lives. Media will decide what we know about a particular event. With the cropping up of daring reporters, regular updates on the happenings throughout the world are things that we cannot miss to hear (Considine, 2009, pg. 64). Entertainment is Continue reading...

Introduction

Overview
A U.S. based corporation, McDonald’s is the leading international food chain of the world which was established in 1940. Today, operating with 35,000 different outlets in more than 100 countries of the world, the company serves almost 70 million customers on daily basis.

Impact of Globalization and Technology

Figure 1: Diversified Product Portfolio of McDonald’s
Globalization has created many opportunities for McDonald’s in many different forms including the creation of fast food culture in many part of the world. According to a survey, almost 40 percent American food are consumed outside the country, which allows McDonald’s to cater Continue reading...

Press release is seen to be one of the most important aspects that are often used as a public relation method. It is of importance since it serves the purpose of providing news that has worthy information to news media with the aim of gaining access to media space and time. According to Wilcox (2014), professionals use it as a tool for disseminating information from the public relations sources to mass media. It creates publicity around a given product, cause, or event on behalf of a company client. Several factors should be taken into account before a press release Continue reading...

Just because a firm operates a variety of supply strategies does that make supply chain management strategic? Critically discuss this statement
Supply Chain Management (SCM) refers to strategic and system coordination of the business functions of a given organization for the purpose of improving the long-term performance (Nicita, Ognivtsev, & Shirotori, 2013). The entire function helps in assisting planning, executing, controlling, and monitoring various activities of the organization by creating net value and leveraging upon the logistics system of the organization. SCM refers to managing of the goods and resources that are flowing from one end of suppliers to the Continue reading...

McDonalds is a force to reckon with in the fast food business by revenue globally. However in the not so distant past, it’s been faced with what is being termed as a millennial challenge –losing its edge over its competitors over the fight to capture the ever growing young population. The fast food giant has been losing these young consumers to its rivals who among others include eating place like Chipotle Mexican Grill. This young generation seems to be looking for healthier foods and restaurants that provide flexible menu options for slightly above the rate of MacDonald’s Continue reading...

Boulevard brewing was started by John McDonald in the year 1988 when he started construct the brewery in a building made of bricks. The construction was begun in Southwest Boulevard which is located in Kansas City. An old Bavarian brew house was set up using some old equipment obtained from a Bavarian brewery that had been closed. In the year 1989, Boulevard produced its first beer. The first type of beer that the company brewed was Boulevard Pale Ale. McDonald made the first delivery using his pickup truck (Boulevard, 2015). The beer was delivered to a local restaurant. In Continue reading...

I Political, Legal, Economical, Ethical Environments
Vietnam is quickly emerging as a new economic growth center in the South-East Asia. International investors look for business perspectives in both the local market that includes 80 million of consumers, and in sites of low cost manufacturing. European and North American investors are interested in the domestic markets while neighboring countries investors like Taiwan are interested in using this country as an export base (Meyer, Thi Thu Tran & Nguyen, 2005).
Vietnam was ranked by the World Economic Forum 65th out of 142 states in 2011, with a remark that corruption is pervasive Continue reading...

Management case study

1. Company History and market opportunity

Calveta Dining service started as restaurant specializing in traditional meals that enticed the aged people due the nutritious and originality of the food. Since its inception in 1966, the restaurant had maintained a steady market growth under the leadership of Antonio Calveta and currently run by Frank; Antonio’s eldest son. The restaurant expanded its operations in 1972 in residents at the serving self-living facilities (SLF) whose taste and preference are characterized by quality food and affordability. The company employs approximately more than 15000 people who undertake various operation and service functions across Continue reading...