Company background
Zara is the Inditex’s largest fashion chain founded in the year 1975 in Galicia, Spain. The chain has continued to generate highest profit margins for Inditex. Among all the chains, Zara is the most recognized chain since the majority of Inditex captured market is for it. The chain has fruitfully proven itself as a top corporation that is successful in offering service to their clientele. Zara rejects blow-out sales and media advertising and, as a result, it offers a substitute outlook to the clothing retail business model. In addition, Zara maintains the majority of its process of production Continue reading...