Free Essays on Zara to Get Inspired & Learn by Example

Company background

Zara is the Inditex’s largest fashion chain founded in the year 1975 in Galicia, Spain. The chain has continued to generate highest profit margins for Inditex. Among all the chains, Zara is the most recognized chain since the majority of Inditex captured market is for it. The chain has fruitfully proven itself as a top corporation that is successful in offering service to their clientele. Zara rejects blow-out sales and media advertising and, as a result, it offers a substitute outlook to the clothing retail business model. In addition, Zara maintains the majority of its process of production Continue reading...

Introduction

Zara is a Spanish owned fashion brand that has expanded throughout Europe and beyond. Zara is retail fashion brand that concerns itself with the provision of trendy brands of attires that target high-traffic shops, within which they are sold. Zara targets young consumers and the fashion trends change quickly and it focuses on selling high volumes of its products. Zara makes an average sale of £5.6 billion each year and this is expected to increase as the brand undertakes further expansions into new markets like China and the Middle East.
The purpose of this report is to examine elements Continue reading...

Introduction to Strategy and its Role

Strategy is the approach developed by an organization to achieve its set objectives and goals (David and Michael 1, 2011). All organizations have targets, and they, therefore, develop a workable methodology of achieving the set goals. Companies must ensure that they incorporate all required measures, and consider external market forces that greatly affect the performance of an organization. Through strategies, organizations achieve their dreams and develop amazing success stories set as models for other companies. An organizational strategy compares to that of the military, where the company must ensure that it performs better that its rivals for survival (Hoopes Continue reading...

Slide 1

It’s hard to meet someone who does not know to which category of goods ZARA brand belongs to, even if asking those who are far from the textile sector. The secret of success of this particular brand is in the correctly developed strategy that adheres to virtually all employees of the company, from ordinary cutter to senior management. The emphasis is on quality products for the mass market with its not always high family budget, but the irresistible desire to look beautiful and wear comfortable clothes from famous designer brand. Any clothing is produced in various sizes that Continue reading...

Since Zara store in Villagio mall opened its doors, it has established itself as a serious contender in the fashion business. Its highly fashionable designs continue to maintain the high standards of the winning Zara brand. The Zara brand focusses on customer service. Zara store offers high-quality modern clothing, shoes and accessories for women, men and kids at competitive prices. They offer a range of clothing such as shorts, trousers, dresses, shirts, and blouses. These range of clothes are accompanied by shoes such as jelly shoes, rubber raised driving shoes, lace up shoes, casual shoes, mesh training shoes, patent Continue reading...

ANALYSIS OF TEXTILE AND CLOTHING SUPPLY CHAINS

Analysis of Textile and Clothing Supply Chains
Introduction
The outsourcing in the textile and clothing industry is in a continuous movement and evolution, which was speed up by the rapid technological development, globalization or economic liberalization of various geographic areas. Inextricably linked with the type of fashion that they serve, the supply chain adapts on various strategies and trends that the retailers and the fashion industry impose as a result of the shifts that define different societies. This paper develops a literature review upon the trends that characterize the supply chains in the fast fashion environment, looking into the Continue reading...

In order to emulate the success of Zara and Benetton, various aspects have to be put into consideration. First, within the operations of the entire business organization, there is a need for a transformation in the operation through transitioning into electronically effective processes by growing the mechanization of its products. Second, the organization can emulate the success of these two organizations through the introduction of technological improvements such as mobile apps, websites or integration of online services that are not previously offered (Palladino, Amalia Paola, 2010, p. 11). In addition, the business organization can incorporate or include international trade Continue reading...

In contemporary fashion world all fashion retailers quickly bring designs from catwalk to their retail stores. Such quick moments and transitions in clothing and accessories designs refer to fast fashion. Fast Fashion collection displays most current and latest fashion trends. It is observed that fast fashion has become faster and very affordable. Companies are trying to allure customers by launching new brands, programs, styles and stores. However, the actual cost of fast fashion is always questioned by the experts. This paper discusses various advantages and disadvantages associated with fast fashion.
Fast fashion allows customers to choose products or cloths Continue reading...

Summary

H&M is the world’s second largest multinational company which is a major retailer of clothing. Its headquarters are in Skockholm, Sweden, a European country. Due to its large scale business and transactions, it has few big competitors like Gap, Topshop, Unilqo and Zara. All of these are very big in magnitude as they are from different countries of the world. H&M is considered as pineor of fast fashion industry firstly in Europe then in the world. Fast Fashion means all those items which are in and out of the fashion very swiftly. They also produce staple items as Continue reading...

Introduction3

Analysis of External Environment.3
PESTEL Analysis3
Porter’s Five Forces4
Pentagonal Analysis4
Industrial Life Cycle..5

Strategic Group Analysis5

Scenario Analysis..6
Analysis of Resources and Competences..7
VRIO Analysis...7
Porter’s Value Chain..7
Virtual Chain..8
Generic Strategies..8

Generation and Evaluation of Strategic Options.9

SWOT Analysis..9

TOWS Matrix10

Ansoff Matrix11
SAF Criteria11
Final Recommendations for H&M12

Appendix 13

Introduction
H&M Group, which includes H&M, COS, Monki, Weekday, Cheap Monday, and & Other Stories, provides fashion products. The first store opened in Sweden under the name of Hennes women’s clothing store in 1947 (Harvey, 2013). Today, H&M has almost 3500 stores in 55 markets across the globe, in addition to an online shopping experience (H&M, 2015). Continue reading...