One of the key issues surrounding the case is some of the unfair pricing models and practices adopted by Amazon. The Feud between a variety of retailers and Amazon sparked after Amazon began intensive competitive pricing strategies. The unfair pricing models used by Amazon were not only unfair to competitors, but also largely targeted the retailers who had one day helped contribute to the success of the retail giant. One of the key strategies that the organization employed involved comparing its prices with that of other retail stores, a move that ensured that Amazon made a few enemies. The Continue reading...