Individual Case Analysis of Netflix
Background/ Problem Statement There is no doubt that Netflix has revolutionized the way people enjoy their films and movies. Netflix currently ranks as the largest internet subscription website for watching television series and films. It has close to 25 million subscribers across the globe. Netflix offers a monthly flat rate for unlimited television and film watching and this has attracted very large audience across the globe. Things have however started going awry for the company in recent years. In the year 2011, the company announced that it would increase its subscription rates by up to 60%. The result was Continue reading...