Clos Du Bois: Promotion, Pricing, And Distribution Essay Examples

Pricing

Clos Du Bois has always set the standard for the distribution and sale of quality wine. Price is determined based on the quantity and quality of the wine required by the consumer. The price also depends on the location of the consumer such that he or she may have to pay for the additional cos incurred by the supplier for transport costs. The average price for shipment of wine is 7.5 dollars to 8.5 dollars for every bottle of wine.

Promotion

The firm promotes its products through a physical convenient location where the clients can visit the location and share in the experience of production. During the 1990s, Clos Du Bois developed the Appellation Reserve Series to facilitate the production of the wine and create a convenient place reserved for the customers to enjoy the products manufactured ("Clos du Bois | Sonoma Wine Tourism | Touring & Tasting" 1). Allowing the clients to visit the firm enables close interaction with them and the acquisition of feedback. The practice has been the firm’s strength over the years as it built its reputation on the market. In addition to the established physical location, the firm established an online platform called the “Swirling Notions.” The e-commerce platform provides an opportunity to market to a higher number of clients.

Distribution

As an online and physical seller of products within a wide market, the firm must have an efficient channel of distribution to the customers. The firm uses the available channels of local distribution to send the products to the customers. These include road, railways, and local air terminus. On the other hand, it also has clients outside the local market. It ships the products to such destinations at competitive prices.

Works Cited

"Clos du Bois | Sonoma Wine Tourism | Touring & Tasting." N.p., Web. <http://www.touringandtasting.com/destinations/sonoma/clos-du-bois/>