Who are the firm's current and potential customers?
The current and potential customers for the Roundup River Ranch are the volunteers who include both individual and the groups (Ferrell and Michael 63). The demographic characteristic of customers does not have a limit. The customers are all gender inclusive, poor and rich, and does not matter the age as long as the person can help with different activities in the camp. For example, the customers range from individual such as medical professionals to groups such as organizational groups and school groups (Roundup River Ranch). The psychographic characteristic of Roundup River Ranch customers depends on their interests and attitude, Continue reading...