Introduction
Until January 9, 2007 the official name of the corporation for more than 30 years was “Apple Computer”. Rejection of the word “computer” in the title demonstrated the main focus from the traditional corporation for its computer market on the consumer electronics market. After analyzing the behavior of Apple over its history, it is possible to identify a business idea in the creation of products to attract buyers for its technical characteristics, design, ease of use and the internal interface, with guarantees of high quality, providing its services to the greatest possible number of persons and the continuous development Continue reading...