The problem that is highlighted from this case for Dove is how they can remain a powerful brand among the consumers. The core focus of Dove is not on the incremental sales, but to increase the brand awareness among their users.
The opinion of women related to their beauty
According to the case study, it is found that only 2% of the women describe them as beautiful. Apart from that, 59% of the women believe that physically attractive women are likely to be more valuable in front of men.
Mass Marketing Constrain
Dove, one of the most powerful brands of Continue reading...