Question1. Note three things you learned about the way IDEO approaches design (bullet points or short sentences suffice)
Traditionally every project should go through three spaces (stages): “inspiration” that motivates to look for the solutions and new ideas; “ideation” which comes to generating creative ideas, designing and testing them in prototypes; and “implementations” which brings the idea to the market place (Brown). As one of the most innovative companies in the world, IDEO follows the general product development process pattern, but execute unique approach to design. This approach can be broken down into several elements (IDEO Shopping Cart Project):
multidisciplinary team built on equality of every member;
field research method;
deep dive brainstorming technique and Continue reading...