Fear has been known as powerful motivator, and advertisers know it. A fear appeal in advertising is content expected to scare the anticipated audience by recitation a serious threat to them. The advertising tactic fear appeal is to inspire the future audience to involve or not involve themselves in convinced behavior based upon fear. Advertising using fear appeals are intended to stimulate anxiety in an audience. The main intentions are that the audience will try to reduce this anxiety by continuing, adopting or avoid the specified course of action or thoughts. The paper will expound a fear appeal in Continue reading...