Free Essays on Award to Get Inspired & Learn by Example

(Student’s Full Name)

IT100 – Strategic Project Management

Executive Summary
It is the purpose of this X-Prize Vehicle analysis and recommendation paper to discuss the advantages and disadvantages of three choices of rocket launch vehicles scaled for Scaled Composites. This paper is in response to the Ansari X-Prize competition which promotes private alternative choices to outer- space travel (Ansari 2009). The three options include the following:

Incorporating the X-Prize vehicles into the existing program of launch vehicle assembly;

Establishing a portfolio of X-Prize vehicles.
This paper is intended to provide a recommendation to the Vice President of Engineering of Space Systems Technologies (SST). The recommendation has to suit the limited scope provided for a project. Continue reading...

Introduction

The brand equity refers to the development of brand where consumer wills to pay additional amount compare to the generic equivalent. However, in order to create brand equity it is essential to create positive brand image. Organizations use various techniques of secondary brand association to develop brand equity. This report aims to analyze different techniques of secondary brand association that Coca Cola Company develops. The company markets and offers variety of beverages including 500 non alcoholic brands. In addition this report also provides recommendation to build strong brand equity.
The second portion of the report analyzes the reason of Continue reading...

The Human Genome Project (HGP) was a scientific research project whose goal was to map the gene sequence of human beings. HGP was initiated and sponsored by the U.S government, but involved institutions and scientists from different regions of the world such as Japan, China, Germany, the U.K and France, making it the largest collaborative scientific research project of its kind. The project mapped about three billion base pairs (estimated to nbe between fifty and a hundred thousand genes). It started in 1990 after four years of development and planning and ended thirteen years later in 2003. Interestingly, the Continue reading...

Denver, Colorado is a beautiful city that is rich in culture, entertainment and facilities. Known as the Mile High City due to its location in the Rocky Mountains, it is a perfect venue for a meeting or convention. This picturesque city offers a variety of options meeting space, hotel accommodations and food and beverage options. There are numerous activities to pursue when visitors have leisure time from museums and shopping to outdoor activities.

History

Denver was originally part of the Kansas Territory. It was founded in 1858, primarily as a gold mining town. When the gold dried up, Denver became Continue reading...

The Coca-Cola Company is a multinational corporation that deals with beverages, nonalcoholic beverage concentrates and also syrup. Its headquarters is in Atlanta, Georgia. It is widely known for its famous product Coca-Cola, which was invented in 1886 by a pharmacist known as John Stith Pemberton in Columbus Georgia. In 1889, the Coca-Cola formula and brand were bought by Asa Griggs Candler. The Coca-Cola was incorporated in 1892. The company markets its beverage products in more than 200 countries internationally.
Corporate social responsibilities initiatives can enhance brand reputation. For example, the Coca-Cola Corporation has been experiencing some conflicts in both Continue reading...