Objectives 3
Value of market research 3
Value of competitive analysis 3
Value of customer buying decisions 3
Value of customer switching patterns 3
Executive Summary 4
Credentials 4
Situational analysis 5
Market trends 5
Competitors 6
Marketing strategy 7
Promotional strategy 7
Internet strategy 8
Marketing projections and outlook 9
Implementation 9
Objectives
Value of market research
Market research has a very potent significance in any organization. It does not only help organizations to make money but also to save it. Market research enables companies to understand the market that they work in and, therefore, helps them make appropriate marketing
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